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Senior Commercial Manager, SEA

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Date: Sep 22, 2022

Location: Singapore, SG

Company: Terumo BCT, Inc.

Requisition ID:  28968  


At Terumo Blood and Cell Technologies, our 7,000+ global associates are proud to come to work each day, knowing that what we do impacts the lives of patients around the world.


We make medical devices and related products that are used to collect, separate, manufacture and process various components of blood and cells. With our innovative technologies and service offerings, we touch a patient’s life every second of every day and are committed to continuing to increase the number of patients we serve.


With some of the best and brightest minds in the industry, an unmatched global footprint, comprehensive benefits and a distinct culture, Terumo Blood and Cell Technologies is a great place to work, grow and be part of a team that is focused on making a difference. Consider joining our team and unlock your potential.



Job Summary

The incumbent will report to the Vice President, Commerical, APAC and provide leadership and direction for SEA sales and marketing team. Responsible for achieving / exceeding commercial plan for SEA for the full range of TBCT products. Responsible for planning, designing, and executing Marketing Strategies by working closely with sales teams, Terumo affiliates and aligning with global and regional marketing strategies in order to facilitate business growth and market penetration.


Essential Duties

  • Responsible for P&L, products margin, and sales management.
  • Establish business goals and milestones to realise business growth for SEA and TBCT.
  • Lead and guide Terumo Affiliates in SEA to fulfil the business strategies in the respective countries. Ensure good collaboration between Terumo BCT and Terumo Asia.
  • Advocate operational excellence; be able to bring the big ideas into practice in SEA market with workable strategies and pragmatic action plans.
  • Identify market opportunities by assessing market trends, reading customer’s needs, analysing competitor moves, monitoring policies dynamics; can translate market intelligence into operational plans.
  • Improve and expand existing business models to adapt to the market and technology change and evolution.
  • Develop mid-long term business strategy and annual plan with clear priorities and operational relevance.
  • Develop further business process and marshal business resources in a highly cost-effective manner.
  • Build a vigorous channel management strategy and system to support the business expansion from geographical and portfolio perspectives.
  • Establish pricing management strategy plan to foresee and prepare for the pricing challenges that may come in future.
  • Build a strong industry network and strengthen company’s image amongst stakeholders from blood centers, hospitals and Bio-tech companies to actively engage or positively influence industry standards.
  • In the absence of complete information or difficult and sophisticated situation, to use rigorous logic and methods to solve difficult problems with effective solutions while taking care of the interest of the organisation and business.
  • With evolvement of business transformation, diagnose, foresee and cultivate the organization capabilities which are critical for the success of business strategy implementation.
  • Coach and feedback on individual’s and team’s development, provide career direction to motivate and drive engagement, ownership and entrepreneurial spirit.
  • As a role model, coach, guide, motivate and strengthen the leadership and management skills among local team to develop their ability to manage larger scale business, and be courageous to speak up on global platform.
  • In the face of VUCA (Volatility, Uncertainty, Complexity, Ambiguity), stand out and lead team to make high quality decisions while coaching team on the “why, how and what” so that they can handle such situations independently in future.
  • Responsible for talent retention and development, in charge of developing and retaining internal talents, selecting and attracting external talents, implementing staffing review and succession plan to build talent ladder and diverse talent pool.
  • Enable team to have a whole picture view, connect dots and context, think holistically instead of sporadically.
  • Lead and collaborate with supporting function teams and be accountable for all the decision making which may have impact to SEA business and organization.
  • Have strong ability to work under high pressure, heavy workload and long hours; stay calm and composed in stressful, difficult or ambiguous situations.


Minimum Requirements



  • Bachelor’s degree in business management, economics, finance, medical, pharmaceutical or other relevant fields.



  • Minimum 15 years of experience in business management and diverse team management
  • Solid experience in medical device or life science industry
  • Relevant experience in P&L responsibility preferred


Skills and Competencies

  • Business acumen: Outstanding business savvy and insights
  • Problem solving: Good at problem solving and able to look beyond the obvious and don’t stop at the first answers
  • Decision quality: Good at analysis and high quality decision making
  • Interpersonal savvy: Excellent ability to relate comfortably with people across levels, functions and cultures. Able to work through influence.
  • Develop and attract talents: Proven track record at developing people through coaching, feedback, exposure etc and attracting talents to meet current and future business needs
  • Nimble learning: Demonstrated learning agility and curious for new technologies and trends
  • Manage ambiguity and complexity: Comfortable with uncertain, ambiguous, complicated or contradictory information or situation and be able to provide solutions.
  • Global perspective: Demonstrated big-picture thinking; able to look towards the broadest possible view of an issue or challenge
  • Critical thinking: able to understand the root cause and provide solutions
  • Situation adaptability: sensitive to differences in culture, working styles etc and adapt swiftly to it.


Up to 40% of travels




Terumo Blood and Cell Technologies is part of Terumo Group, founded in 1921 and headquartered in Tokyo, Japan.  In 2019, Terumo Blood and Cell Technologies reached $1 billion in revenue.  We employ nearly 7,000 associates globally, with global headquarters in Lakewood, CO, U.S., and regional headquarters in Brussels, Buenos Aires, Singapore and Tokyo.


We manufacture devices, disposable sets and solutions at our facilities in Belgium, India, Japan, Northern Ireland, the U.S. and Vietnam. Our global presence enables us to serve customers in more than 130 countries.


Our core values help set our direction, guide our actions and keep us true to our corporate mission of contributing to society through healthcare.

  • Respect – Appreciative of others
  • Integrity – Guided by our mission
  • Care – Empathetic to patients
  • Quality – Committed to excellence
  • Creativity – Striving for innovation

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