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Regional Marketing Manager, BCS, APAC

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Date: May 2, 2021

Location: Singapore, SG

Company: Terumo BCT, Inc.

Requisition ID:  27509  


At Terumo Blood and Cell Technologies, our 7,000+ global associates are proud to come to work each day, knowing that what we do impacts the lives of patients around the world.


We make medical devices and related products that are used to collect, separate, manufacture and process various components of blood and cells. With our innovative technologies and service offerings, we touch a patient’s life every second of every day and are committed to continuing to increase the number of patients we serve.


With some of the best and brightest minds in the industry, an unmatched global footprint, comprehensive benefits and a distinct culture, Terumo Blood and Cell Technologies is a great place to work, grow and be part of a team that is focused on making a difference. Consider joining our team and unlock your potential.




Regional Marketing Manager, Blood Centre Solutions, APAC




Reporting to the Director, Regional Marketing, APAC, this role is responsible for the development of customer centric Blood Centre Solutions (BCS) portfolio market strategy and implementation for the APAC region, which includes Australia and New Zealand, China, India, North Asia and South East Asia. Based in Singapore, responsibilities include people management of a Regional Product Specialist within BCS, that requires close collaboration with Global, country commercial and cross-function stakeholders to drive APAC growth and to represent the region’s voice and needs.


This Regional Marketing Manager’s focus will encompass the development of regional BCS market landscape, segmentation and customer profiles supported with targeted marketing strategies and sales pathways to drive the region’s growth plans.


At Terumo Blood and Cell Technologies, we believe in customer focused approach and like our associates to collaborate with respect, integrity and in the process instills trust. We are looking for a passionate regional lead who shares our core values and believes in unlocking the potential of blood and cells to serve more patients in APAC.




This role will need to understand and adapt business area strategies, objectively support business needs, and communicate cross-projects constraints, requirements, risks and opportunities, and implement towards measured results.


  • Development of APAC BCS market growth strategy, supported by market data and analysis to lead to towards customer centric approach in key markets to achieve business objectives
  • Develop regional launch excellence plans for new product launch or upgrades; and ensure seamless collaboration with cross-functional teams, Clinical Education, Regulatory Affairs, Supply Chain, Technical Services, Scientific Marketing etc.
  • Provide upstream information and insights on regional product/needs for product development - user feedback, features/benefits and concepts to the global product marketing team; use appropriate communication channels to ensure this information is disseminated internally to key stakeholders.
  • Align with Regional and Country Leads on customer segmentation tools, data collation and tracking, to drive objectives of effective segment and account targeting and develop messages and materials to support those needs
  • Lead and provide guidance to key congress participation, content messaging and branding communication
  • Collate competitive intelligence to provide proactive marketing messaging / campaigns to strengthen Terumo BCT brands
  • Responsible for driving the development and implementation of marketing and communications campaigns, materials and congresses across portfolio
  • Provide expertise on understanding the marketplace, identifying trends and growth opportunities, diagnosing customer needs and behaviors, analyzing competitive dynamics as well as the economics drivers of the region.
  • Forecasts and meets project deadlines. Takes the initiative to report on project status; anticipates and alerts manager and internal customers of potential project difficulties.
  • Plans and manages marketing budget accordingly and ensures that all programs are developed within their goals and budgets: ensure cost efficiency for campaigns or meetings expenses.






Bachelor's degree in Science, Marketing and/or Business (or equivalent experience)




  • Minimum of 8 years’ working experience, with at least 3 years in an APAC Marketing role in a medical device or pharmaceutical industry. Prior sales experience in this relevant industry is an advantage.
  • People management and leadership experience is preferred.
  • Experience in working with medical electronics and software integration on business networks is an advantage.




  • Ability to relate to medical professionals in a healthcare environment.
  • High level of technical learning aptitude with an eye for details
  • Ability to train and present to sales and marketing teams as well as customers (clinicians, laboratory staff etc.)
  • Strong command in English and an Asian language (Chinese is preferred), verbal, in reading and writing.
  • High level of business analytical and presentation skills is required
  • Good negotiation skills with assertiveness and persistence to working out pricing packages with external vendors
  • Ability to manage IT and digital tools to collect and distribute communication materials over various media platforms
  • Excellence in organization and planning, including budget planning for events and programs
  • Demonstrates keen ability to lead others in problem solving towards achieving overall objectives
  • Innovative individual with good judgment via structured methodologies and data


Additional Requirements


  • Business travels up to 30%



  • Terumo Blood and Cell Technologies is part of Terumo Group, founded in 1921 and headquartered in Tokyo, Japan.
  • In 2019, Terumo Blood and Cell Technologies reached $1 billion in revenue.
  • We employ nearly 7,000 associates globally, with global headquarters in Lakewood, CO, U.S., and regional headquarters in Brussels, Buenos Aires, Singapore and Tokyo.
  • We manufacture devices, disposable sets and solutions at our facilities in Belgium, India, Japan, Northern Ireland, the U.S. and Vietnam. Our global presence enables us to serve customers in more than 130 countries.

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