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Regional Marketing Manager, APAC, TS

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Date: Apr 22, 2021

Location: Singapore, SG

Company: Terumo BCT, Inc.

Requisition ID:  27341  


At Terumo Blood and Cell Technologies, our 7,000+ global associates are proud to come to work each day, knowing that what we do impacts the lives of patients around the world.


We make medical devices and related products that are used to collect, separate, manufacture and process various components of blood and cells. With our innovative technologies and service offerings, we touch a patient’s life every second of every day and are committed to continuing to increase the number of patients we serve.


With some of the best and brightest minds in the industry, an unmatched global footprint, comprehensive benefits and a distinct culture, Terumo Blood and Cell Technologies is a great place to work, grow and be part of a team that is focused on making a difference. Consider joining our team and unlock your potential.



Reporting to the Director, Regional Marketing, this role will be based in Singapore and responsible for the strategic marketing and development of the Therapeutic Systems (TS) business in the APAC market. Primary responsibilities are: developing regional marketing strategies and implementing on product and campaign launches, implementing and localizing global strategies, developing and implementing regional sales & marketing plan, supporting product commercialization, implementing training strategies and tools, developing and supporting KOL management plans, providing direction to sales specialists and sales management, and coordinating the various functional teams needed to successfully support the regional sales effort.



  • Responsible for developing and implementing short to long term regional strategic plans for product, protocol, and indication commercialization, as well as product lifecycle management
  • Responsible for roll-out of “Go-to-Market Plans.” Provide input to country marketing for the pre-to post-launch plan, provides day-to-day support to sales after roll-out by marketing in the region, drives use of tools for customers and sales force, provides support to the sales team
  • Responsible for new product regional sales forecasts, market share & penetration goals, pricing strategies, and profitability, all while ensuring alignment with global product commercialization plans
  • Works with commercial finance to provide regional business analysis input to sales management
  • Leads and coordinates SMAP (Sales & Marketing Action Plans) team in the development and implementation of overall regional TS initiatives, giving direction to sales management for regional and country sales POA (Plans of Action)
  • Works with clinical and scientific marketing to provide direction and prioritization of scientific marketing efforts within the region and engages in scientific and clinical study support
  • Leads localization and coordination of training, regulatory, and health-economics plans
  • Provides leadership, direction and assistance to regulatory, scientific and clinical teams to ensure that regional market needs are met in design and implementation of products, clinical protocols and regulatory submissions
  • Compilation of market data analysis vs. actual and plan, ASP, product mix, disposable utilization, etc. to support strategic initiatives
  • Monitors competitive landscape and supports new approaches and strategies led by global marketing
  • Works strategically with BCS and CTT regional leadership to ensure cross-business alignment
  • Leads strategic direction and implementation for regional trade shows and international trade shows based within region; to ensure correct regional positioning and messaging
  • Takes a leadership role by working with cross-functional teams in providing direction and regional input to production and quality teams to address system and disposable quality concerns and to implement Field Actions in region
  • Provides leadership and strategic direction with global marketing in assessing complex regional business and market development opportunities and develops business plans for these proposed opportunities
  • Provide strategic direction to the development of key opinion leaders (KOLs) in collaboration with key internal functions of Clinical Education, Medical Affairs and Market Access etc. and working closely with various business-related professional organizations and leading customer and patient advocacy groups
  • Establish regional KOL advocacy and speakers to drive TS strategic initiatives
  • Identifies opportunities with global marketing for strategic partnerships with other companies, both regional and global
  • Develops metrics to understand overall customer retention/repeat behavior across key segments, by analyzing third party data sources and recommending strategies to improve overall customer acquisition, retention, and conversion activities
  • Develops strong integration with internal departments including medical affairs, customer, and technical support, and other corporate functions to ensure alignment with regional commercial interests
  • Assists marketing in activities to acquire, evaluate, store, and disseminate business intelligence, including VOC panels, market research, market reports, industry conferences, competitive intelligence, and academic and business literature




  • Bachelor’s degree in Science, Pharmacy, Marketing or equivalent of education and experience sufficient to successfully perform the essential functions of the job may be considered.  A Master’s degree is preferred.



  • Minimum of 8 years’ experience in area(s) of sales and marketing in a medical device or pharmaceutical industry.
  • Minimum of 5 years in medical device, healthcare or pharmaceutical marketing.


  • Extensive knowledge of assigned product applications, therapies, and the markets in which they are used.
  • Strategic planning, product development, product positioning and networking skills.
  • Strong business/organizational knowledge and how it relates to others in the same market or sector.
  • Advanced sales and marketing techniques and a strong working knowledge of market/clinical execution and how to work within the APAC regulatory constraints for a therapeutic class II medical device and for the direct promotion of a therapeutic clinical indication.
  • Ability to work effectively and comfortably with multiple levels of management internally and externally, as well as all functions and levels within the business organization. 
  • Ability to understand scientific facts and package into a cohesive communication model for customers and sales personnel.
  • Knowledge and use of relevant PC software applications and skills to use them effectively.
  • Demonstrated ability to communicate effectively both verbally and in writing.


  • Requires regional and international business travel (40-50%).
  • Occasional weekend work required.
  • This is an individual contributor role.



Terumo Blood and Cell Technologies is part of Terumo Group, founded in 1921 and headquartered in Tokyo, Japan. In 2019, Terumo Blood and Cell Technologies reached $1 billion in revenue.  We employ nearly 7,000 associates globally, with global headquarters in Lakewood, CO, U.S., and regional headquarters in Brussels, Buenos Aires, Singapore and Tokyo.  We manufacture devices, disposable sets and solutions at our facilities in Belgium, India, Japan, Northern Ireland, the U.S. and Vietnam. Our global presence enables us to serve customers in more than 130 countries.

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