Marketing Manager GTI LATAM

Requisition ID:  34516  

At Terumo Blood and Cell Technologies, our 8,000+ global associates are proud to come to work each day, knowing that what we do impacts the lives of patients around the world.

We make medical devices and related products that are used to collect, separate, manufacture and process various components of blood and cells. With our innovative technologies and service offerings, we touch a patient’s life every second of every day and are committed to continuing to increase the number of patients we serve.

With some of the best and brightest minds in the industry, an unmatched global footprint, comprehensive benefits and a distinct culture, Terumo Blood and Cell Technologies is a great place to work, grow and be part of a team that is focused on making a difference. Consider joining our team and unlock your potential.

MARKETING MANAGER GTI (Global Therapy Innovations)

Working under Latin America Marketing Management direction, this role operates with minimal supervision, providing strategic leadership, cross-functional influence, and autonomous execution of GTI marketing strategies, projects, and commercial tools at both local and regional levels.

The position plays a key role in advancing emerging therapies and requires the ability to translate scientific and clinical insights—particularly in cell therapy and advanced therapeutic applications—into actionable marketing strategies, commercial positioning, and market development initiatives.

ESSENTIAL DUTIES & RESPONSIBILITIES

• Supports the annual planning process and leads the development and execution of GTI mid & long-term strategy via market assessments and marketing research, communications strategy, sales training, and launch planning.

• Translate customer needs, clinical insights, and market opportunities into GTI product introduction plans, marketing strategies, and tactical execution with high autonomy.
• Collect, analyze, and monitor competitor intelligence; refine regional marketing and promotional strategies to strengthen GTI positioning.
• Provide leadership during product trials, evaluations, and introductions across LATAM, ensuring clinical and commercial alignment.
• Develop and support GTI materials including brochures, clinical value messaging, presentations, and technical marketing tools.
• Support Sales Representatives and Product Specialists in implementing marketing initiatives for innovative technologies, particularly cell therapy and apheresis-based solutions.
• Communicate scientific guidelines, clinical workflows, and value propositions to both internal and external stakeholders.
• Monitor business indicators such as sales vs. forecast, product mix, adoption rates, pricing evolution, and competitor activity.
• Partner with the sales organization to support business opportunities with effective tools and strategic guidance.
• Oversee the design and execution of promotional materials, commercial collateral, and communication tools aligned with regional and global strategy.
• Lead and support execution of regional marketing campaigns, ensuring on-time delivery, budget adherence, and strong post-campaign analytics.
• Produce required reports including budget requests, pre-event documents, post-event analyses, and KPI-driven assessments.
• Support regional and local special events, GTI educational programs, scientific workshops, and congress activities.
• Maintain ongoing communication with sales teams regarding marketing initiatives, objectives, and progress.
• Build and nurture relationships with industry associations, scientific societies, media partners, and KOLs across LATAM.
• Manage regional GTI initiatives while supporting specific needs of individual countries.
• Support local and regional teams in congresses, exhibitions, corporate branding, and merchandising aligned with GTI strategy.
• Serve as liaison between LATAM and Global Brand & Creative Services for campaign development and brand consistency.
• Coordinate GTI-related training sessions and educational programs for regional teams and customers.

• Partner with Medical Affairs to ensure accurate, aligned, and impactful scientific communication.

• Support KOL engagement, advisory boards, speaker programs, and partnerships with scientific societies
• Contributes to educational initiatives and external collaborations (e.g., universities, associations) when relevant for GTI and cell therapy awareness.

• Serve as the LATAM connector between local execution and global strategic direction

MINIMUM QUALIFICATION REQUIREMENTS

Education

• Bachelor’s degree in Marketing, Biotechnology, Biomedical Engineering, Life Sciences, Business, or related field.
• Postgraduate studies or certifications in Marketing, Biotechnology, Health Innovation, or Business highly valued.

Experience

• 5–7 years of marketing experience, preferably in biotechnology, medical devices, diagnostics, or healthcare.
• Experience & solid understanding in cell therapy, apheresis, transfusion medicine, or advanced therapeutic technologies

Skills & Knowledge

• Strong marketing planning, commercial enablement, and project execution capabilities.
• Ability to translate scientific and clinical information into actionable marketing strategies.
• Excellent communication, presentation, and storytelling skills.
• Strong cross-functional leadership and relationship-building abilities.
• High comfort working with physicians, scientists, and healthcare professionals.
• Ability to manage multiple projects in a fast-paced, matrix environment.
• Proficiency in English (required) and Spanish (strong plus).
• Proficiency with Salesforce, Power BI, CRM tools, digital platforms, and Microsoft Office.

• Expertise in marketing strategy: go-to-market planning, segmentation, targeting, campaign execution, and value proposition creation.

ADDITIONAL INFORMATION

• Must be willing to travel internationally and domestically across LATAM.
• Ability to operate with autonomy and accountability in a complex, matrixed organization.
• Alignment with Terumo BCT values, leadership competencies, and GTI strategic priorities.

• Terumo Blood and Cell Technologies is part of Terumo Group, founded in 1921 and headquartered in Tokyo, Japan.
• In 2024, Terumo Blood and Cell Technologies reached $1.5 billion in revenue.
• We employ nearly 8,000 associates globally, with global headquarters in Lakewood, CO, U.S., and regional headquarters in Brussels, Buenos Aires, Singapore and Tokyo.
• We manufacture devices, disposable sets and solutions at our facilities in Belgium, India, Japan, Northern Ireland, the U.S. and Vietnam. Our global presence enables us to serve customers in more than 130 countries.
• Our core values help set our direction, guide our actions and keep us true to our corporate mission of contributing to society through healthcare.
  • Respect – Appreciative of others
  • Integrity – Guided by our mission
  • Care – Empathetic to patients
  • Quality – Committed to excellence
  • Creativity – Striving for innovation