Sr Mgr Marketing Global Product

Requisition ID:  34326  

At Terumo Blood and Cell Technologies, our 7,000+ global associates proud to come to work each day, knowing that what we do impacts the lives of patients around the world. For Terumo, for Everyone, Everywhere.

We make medical devices and related products that are used to collect, separate, manufacture and process various components of blood and cells. With our innovative technologies and service offerings, we touch a patient’s life every second of every day and are committed to continuing to increase the number of patients we serve. Advancing healthcare with heart.

With some of the best and brightest minds in the industry, an unmatched global footprint, comprehensive benefits and a distinct culture, Terumo Blood and Cell Technologies is a great place to work, grow and be part of a team that is focused on making a difference. Join us and help shape wherever we go next. You create your future and ours.

Senior Manager, Global Therapy Marketing

Location: Lakewood, Colorado (Hybrid – 3 days/week onsite)

JOB SUMMARY
The Senior Manager, Global Therapy Marketing is responsible for developing and executing marketing strategies across upstream strategy, market development, and downstream commercialization for a protocol therapy within the Apheresis Platform. This role will focus on opportunity identification, market assessments, evidence development, and commercial program execution to drive awareness, adoption and therapy expansion. The role requires a strong strategic mindset and the ability to translate market insights into actionable initiatives.  They will work cross-functionally with business development, product management, digital transformation, medical affairs, clinical and regulatory, communications, training, commercial excellence and regional marketing and sales.

ESSENTIAL DUTIES:

Upstream Strategy & Indication Expansion

• Identify and evaluate new market opportunities and indication expansion through data-driven assessments
• Conduct market sizing, competitive analysis, market assessments, and customer segmentation to support strategic decision-making
• Develop business cases and strategic recommendations for new opportunities.
• Collaborate with Product, Clinical, Market Access, and Medical Affairs teams to translate VOC insights into pipeline initiatives.
• Work cross-functionally to build and maintain relationships with Key Opinion Leaders (KOLs) to gather insights and validate market opportunities.

Market Development & Evidence Generation

• Develop and execute evidence strategies to expand adoption in novel disease areas.
• Partner with clinical and Medical Affairs teams to generate and leverage new clinical evidence to support adoption.
• Partner with reimbursement and market access teams to remove barriers to adoption.
• Translate evidence, reimbursement, and policy initiatives into regional and customer facing initiative.
• Plan and influence global conference strategies to enhance visibility and credibility in the market.
• Collaborate with regional marketing teams to develop localized adoption strategies and pilots.

Downstream Commercial Execution

• Amplify evidence and own the messaging platform through development and refinement of product messaging, value propositions, and claims based on clinical and market insights.
• Create and deploy marketing collateral, sales tools, and training materials to support regional field teams.
• Partner with sales enablement, regional marketing, and training teams to drive accountability in commercial execution and alignment back to the business.
• Develop and execute regional operating mechanisms and accountability metrics to align global strategies with local execution.
• Monitor and analyze market and regional trends to inform future global commercial plans and provide feedback loop for knowledge sharing
• Manage competitive intelligence opportunities and threats and build global/regional approaches to address needs.

QUALIFICATIONS & SKILLS:

Education

Bachelor’s degree in business administration, Management, Life-Sciences or related field.  MBA preferred.

Experience

• 10 years’ experience, preferably in marketing
• Experience working in medical device, pharma, biotechnology or other closely regulated industry preferred

• Strategic Thinking: Ability to synthesize multiple inputs, analyze complex situations & trends, and identify long-term market opportunities and develop growth strategies.
• Clinical & Commercial Acumen: Strong understanding of both clinical and commercial levers in medical device / life science marketing; ability to translate clinical information into business and customer lens.
• Messaging & Positioning: Expertise in developing compelling, evidence-based procedure messaging.
• Cross-functional leadership: Strong ability to work across business development, product marketing, medical affairs, clinical affairs, regulatory, communications, regional marketing, finance, and sales excellence to drive strategic alignment.
• Data-Driven Decision Making: Proven ability to use market intelligence and performance metrics to optimize strategies and develop perspective and outlook in new markets.
• Executional Excellence: Focus on translating initiative into concrete actions and ability to operate in diverse regional markets

-Or-

An equivalent competency level acquired through a variation of these qualifications may be considered.

PHYSICAL REQUIREMENTS

Typical Office Environment requirements include reading, speaking, hearing, close vision, walking, bending, sitting, and occasional lifting up to 20 pounds.

The physical demands described here are representative of those that must be met by an associate to successfully perform the essential duties of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential duties.

PHYSICAL REQUIREMENTS

Typical Office Environment requirements include: reading, speaking, hearing, close vision, walking, bending, sitting, and occasional lifting up to 20 pounds.

ADDITIONAL PHYSICAL REQUIREMENTS

Travel >25% required

Target Pay Range:  $160,700.00 to $200,900.00  -  Salary to be determined by the education, experience, knowledge, skills, and abilities of the applicant, internal equity, and alignment with market data
Target Bonus on Base:  20.0%

At Terumo Blood and Cell Technologies, we provide competitive total reward offerings that consist of compensation, benefits, recognition, along with a wealth of other well-being, work-life and recognition programs which support in unlocking the potential for you and your family. Included in our expansive list of benefits offerings are multiple group medical, dental and vision plans, a robust wellness program, life insurance and disability coverages, also a variety of voluntary programs such as group accident, hospital indemnity, critical illness, pet insurance and much more. To help you save for retirement, we offer a 401(k) plan with a matching contribution and for work-life balance we have vacation and sick time programs for associates. For us, it’s about protecting the personal welfare of our associates and their families, helping to achieve personal goals and offering those extra touches for convenience, security and overall peace of mind.

• Terumo Blood and Cell Technologies is part of Terumo Group, founded in 1921 and headquartered in Tokyo, Japan.
• In 2019, Terumo Blood and Cell Technologies reached $1 billion in revenue.
• We employ nearly 7,000 associates globally, with global headquarters in Lakewood, CO, U.S., and regional headquarters in Brussels, Buenos Aires, Singapore and Tokyo.
• We manufacture devices, disposable sets and solutions at our facilities in Belgium, India, Japan, Northern Ireland, the U.S. and Vietnam. Our global presence enables us to serve customers in more than 130 countries.
• Our core values help set our direction, guide our actions and keep us true to our corporate mission of contributing to society through healthcare.
  • Respect – Appreciative of others
  • Integrity – Guided by our mission
  • Care – Empathetic to patients
  • Quality – Committed to excellence
  • Creativity – Striving for innovation
• We contribute to the Leukemia and Lymphoma Society (LLS), raising $1.3 million USD since 2007.

We are proud to be an Equal Opportunity Affirmative Action Employer.  All applicants will be afforded equal opportunity without discrimination because of race, color, religion, sex, gender identity or expression, sexual orientation, marital status, order of protection status, national origin or ancestry, citizenship status, age, physical or mental disability unrelated to ability, military status or an unfavorable discharge from military service.

Terumo Blood and Cell Technologies is committed to providing a safe, healthy and secure working environment. Our Colorado campus locations are tobacco-free workplaces, and we maintain a drug-free workplace and perform pre-employment substance abuse testing and detailed background verification.