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Sr Manager, Strategic Global Marketing - CTT

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Date: Jan 29, 2023

Location: Lakewood, CO, US

Company: Terumo BCT, Inc.

Requisition ID:  28121  


At Terumo Blood and Cell Technologies, our 7,000+ global associates proud to come to work each day, knowing that what we do impacts the lives of patients around the world.


We make medical devices and related products that are used to collect, separate, manufacture and process various components of blood and cells. With our innovative technologies and service offerings, we touch a patient’s life every second of every day and are committed to continuing to increase the number of patients we serve.


With some of the best and brightest minds in the industry, an unmatched global footprint, comprehensive benefits and a distinct culture, Terumo Blood and Cell Technologies is a great place to work, grow and be part of a team that is focused on making a difference. Consider joining our team and unlock your potential. 

JOB TITLE:  Sr Manager, Strategic Global Marketing Cell Therapy Technology



Provides strategic leadership for worldwide marketing management including developing product strategy, support of continuous product improvement, works with team for new product commercialization and product mix ownership within a business area. Leads storytelling for the Cell Therapy Technology division that reflects global Terumo BCT branding, customer feedback and the evolving business area.


Out of state applicants can be considered for remote work. 



  • Develops a strategic plan and directs others in the development and execution of strategy via market assessments and marketing research, development and delivery of effective product mix, sales tools, value analysis, pricing, and problem resolution.
  • Collaborates with R&D for product development and geographic marketing toward the successful commercialization of the business area product portfolio.
  • Leads the development of Cell Therapy Technologies portfolio messaging and integration into key assets
  • Includes ongoing sponsorship of individuals and teams with specialty backgrounds to support development and commercialization requirements around the globe via direct, generalists, and distributor selling efforts including project management, platform and protocol performance, clinical knowledge/training, ethical promotion guidelines.
  • Have ongoing and significant contact responsibility with customers in the field, representatives of professional organizations with whom the business is affiliated, and professional/management levels within the business.
  • Participates/leads strategy in market development activities
  • Works with product managers to ensure direction on product design and functionality, promotional materials, sales force collateral, and customer communication material to ensure consistency with customer needs.
  • Evaluates portfolio and product related communication, documentation programs, and support tools for effectiveness through objective market research, customer, and sales force feedback.
  • Leads activities to acquire, evaluate, store, and disseminate information on competitive products and competitive information.





Bachelor’s degree in marketing, or equivalent of education and experience sufficient to successfully perform the essential functions of the job may be considered.  Master’s degree preferred



Minimum 10 years’ experience, preferably in sales and/or marketing.



  • Extensive knowledge of cell and gene therapy product applications, therapies, and the markets in which they are used
  • Advanced sales and marketing techniques and a strong working knowledge of market execution.
  • Demonstrated working knowledge with a step-gate product development process.
  • Demonstrated ability to support sales goals and profitability on a consistent basis
  • Extensive knowledge of product positioning and competitive knowledge of markets worldwide.
  • Extensive knowledge of sales and marketing strategic planning thru program delivery
  • Intimate knowledge of global marketing strategies and market requirements and a working knowledge of global sales strategies
  • Ability to assess and integrate customer needs and market trends within the context of product systems and business capabilities. Ability to translate this assessment into effective marketing strategies.
  • Ability to work effectively and comfortably with multiple levels of a customer organization (Biotech, CMO, translational lab) as well as all functions and levels within the business organization. Requires a thorough understanding of marketplace dynamics as they relate to product, price, and promotion.
  • Knowledge and use of relevant PC software applications and skills to use them effectively.
  • Demonstrated ability to communicate effectively both verbally and in writing.
  • Strongly desired: Experience in cell and gene therapy


An equivalent competency level acquired through a variation of these qualifications may be considered.



Typical Office Environment requirements include: reading, speaking, hearing, close vision, walking, bending, sitting, and occasional lifting up to 20 pounds.


The physical demands described here are representative of those that must be met by an associate to successfully perform the essential duties of this job.  Reasonable accommodations may be made to enable individuals with disabilities to perform the essential duties.


Additional Physical Requirements

30% travel required



Target Pay Range:  $145,000 to $182,000  -  Salary to be determined by the education, experience, knowledge, skills, and abilities of the applicant, internal equity, and alignment with market data
Target Bonus on Base:  20.0%


At Terumo Blood and Cell Technologies, we provide competitive total reward offerings that consist of compensation, benefits, recognition, along with a wealth of other well-being, work-life and recognition programs which support in unlocking the potential for you and your family. Included in our expansive list of benefits offerings are multiple group medical, dental and vision plans, a robust wellness program, life insurance and disability coverages, also a variety of voluntary programs such as group accident, hospital indemnity, critical illness, pet insurance and much more. To help you save for retirement, we offer a 401(k) plan with a matching contribution and for work-life balance we have vacation and sick time programs for associates. For us, it’s about protecting the personal welfare of our associates and their families, helping to achieve personal goals and offering those extra touches for convenience, security and overall peace of mind.


  • Terumo Blood and Cell Technologies is part of Terumo Group, founded in 1921 and headquartered in Tokyo, Japan.
  • In 2019, Terumo Blood and Cell Technologies reached $1 billion in revenue.
  • We employ nearly 7,000 associates globally, with global headquarters in Lakewood, CO, U.S., and regional headquarters in Brussels, Buenos Aires, Singapore and Tokyo.
  • We manufacture devices, disposable sets and solutions at our facilities in Belgium, India, Japan, Northern Ireland, the U.S. and Vietnam. Our global presence enables us to serve customers in more than 130 countries.
  • Our core values help set our direction, guide our actions and keep us true to our corporate mission of contributing to society through healthcare.
    • Respect – Appreciative of others
    • Integrity – Guided by our mission
    • Care – Empathetic to patients
    • Quality – Committed to excellence
    • Creativity – Striving for innovation
  • We contribute to the Leukemia and Lymphoma Society (LLS), raising $1.3 million USD since 2007.


We are proud to be an Equal Opportunity Affirmative Action Employer.  All applicants will be afforded equal opportunity without discrimination because of race, color, religion, sex, gender identity or expression, sexual orientation, marital status, order of protection status, national origin or ancestry, citizenship status, age, physical or mental disability unrelated to ability, military status or an unfavorable discharge from military service.


Terumo Blood and Cell Technologies is committed to providing a safe, healthy and secure working environment. Our Colorado campus locations are tobacco-free workplaces and we maintain a drug-free workplace and perform pre-employment substance abuse testing and detailed background verification. Absent accommodation permitted by applicable law, as a condition of employment with Terumo Blood and Cell Technologies in the United States you must be fully COVID-19 vaccinated and provide valid proof of vaccination to the company.

Nearest Major Market: Denver

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