Software Marketing Manager

Requisition ID:  33658  

At Terumo Blood and Cell Technologies, our 7,000+ global associates proud to come to work each day, knowing that what we do impacts the lives of patients around the world. For Terumo, for Everyone, Everywhere.

We make medical devices and related products that are used to collect, separate, manufacture and process various components of blood and cells. With our innovative technologies and service offerings, we touch a patient’s life every second of every day and are committed to continuing to increase the number of patients we serve. Advancing healthcare with heart.

With some of the best and brightest minds in the industry, an unmatched global footprint, comprehensive benefits and a distinct culture, Terumo Blood and Cell Technologies is a great place to work, grow and be part of a team that is focused on making a difference. Join us and help shape wherever we go next. You create your future and ours.

JOB TITLE: Software Marketing Manager

JOB SUMMARY

Working without significant direction, provides marketing strategy support for software products and solutions across the North American market by meeting annual plan objectives, driving marketing communication strategies, measuring performance, developing sales tools, and problem resolution. Serves as a trusted advisor to clients and a partner to internal teams, facilitating the commercialization of software products and services. Ensures marketing activities align with cybersecurity standards and compliance requirements for software products, facilitating the successful sales, implementation, and adoption of software technologies.

ESSENTIAL DUTIES

• Working with a high degree of independence and without significant direction, translates customer needs and problems into marketing tactics, programs/campaigns, sales, or customer training, and develops and designs objectives with clear KPIs.
• Lead the North American software commercialization strategy, coordinate efforts with corporate communications, global marketing, cybersecurity, legal, service, regulatory, sales, and other functional areas to produce marketing programs and materials that increase sales velocity and enrich the customer experience.
• Collaborate with cybersecurity teams to ensure that marketing materials accurately represent the security and data privacy features and benefits of software solutions.
• Stay informed about industry cybersecurity trends, data privacy, regulations, and best practices to communicate security value propositions to customers effectively.
• Collects and analyzes competitor information to inform our response in the marketing strategy.
• Coordinate launch and post-launch activities, including sales, marketing, and training materials development.
• Organizes, coordinates, and presents educational events for customers and sales personnel.
• Assist customers in the optimal use of software products and drive marketing programs for services and digital solutions as part of a portfolio of offerings.
• Manage key relationships with professional associations, centers of excellence customers, and KOLs.
• Share market insights with internal partners for input into longer-term strategies.
• Provides strategic direction (data-driven, business case methodology) to NA leadership and upstream marketing in terms of newly defined growth opportunities that impact our current offering.
• Create, maintain, and optimize lead nurture programs and partner with sales to improve the quality and quantity of leads.
• Monitors and analyzes indicators of marketing program performance such as cost per lead, lead conversion, and makes recommendations for channel optimization and new marketing solutions.
• Works closely with the sales organization and marketing managers to successfully identify business opportunities, support tools, and new marketing programs.
• Build and execute a content strategy highlighting innovations and the value proposition of the company's software solutions through case studies, whitepapers, and digital platforms.

MINIMUM QUALIFICATION REQUIREMENTS

Education

A bachelor's degree in Marketing, Business, Computer Science, or a related field, or the equivalent of education and experience sufficient to successfully perform the essential functions of the job, may be considered. An advanced degree is preferred.

Experience

Minimum 5 years' experience in software marketing, sales, or software professional services. Experience with software integration and deployment is desirable.

Skills

• Knowledge of marketing principles, with demonstrated expertise in translating customer needs into marketing strategies, solutions, and programs to meet organizational objectives.
• Experience with software marketing or commercialization: commercialization plans, launch plans, implementation, software marketing strategies, service offering strategies, preferably in the medical device industry.
• Ability to coordinate internal teams and external agencies executing key marketing messages, marketing materials, marketing campaigns, trade show communications, etc.
• Demonstrated ability to work collaboratively while driving results.
• Extensive knowledge of sales/marketing annual planning and program management.
• Basic cybersecurity and principles and their importance in healthcare/medical software.
• Knowledge of relevant data privacy regulations (HIPAA, etc.) and how they impact software marketing.
• Ability to translate complex security features into clear value propositions for customers.
• Demonstrated analytical thinking skills and the ability to solve problems with creativity and good judgment.
• Experience in healthcare software, medical devices, or related industries is desirable.
• Ability to work effectively and comfortably with scientists and other technical professionals.
• In-depth knowledge of enterprise solutions, and digital transformation within the software landscape.
• Expertise in crafting value propositions, executive messaging, and solutions-focused marketing strategies.
• Leading through influence, dealing with ambiguity, and being organizationally savvy.
• Proficiency in CRM platforms, marketing automation tools, and digital analytics.
• Demonstrated ability to communicate effectively both verbally and in writing.

-Or-

An equivalent competency level acquired through a variation of these qualifications may be considered.

PHYSICAL REQUIREMENTS

Typical Office Environment requirements include: reading, speaking, hearing, close vision, walking, bending, sitting, and occasional lifting up to 20 pounds.

The physical demands described here are representative of those that must be met by an associate to successfully perform the essential duties of this job.  Reasonable accommodations may be made to enable individuals with disabilities to perform the essential duties.

Additional Physical Requirements

Travel required to attend 4-6 trade shows per year for onsite marketing support, or roughly 15-20% travel.

Target Pay Range:  $96,600.00 to $120,700.00  -  Salary to be determined by the education, experience, knowledge, skills, and abilities of the applicant, internal equity, and alignment with market data
Target Bonus on Base:  10.0%

At Terumo Blood and Cell Technologies, we provide competitive total reward offerings that consist of compensation, benefits, recognition, along with a wealth of other well-being, work-life and recognition programs which support in unlocking the potential for you and your family. Included in our expansive list of benefits offerings are multiple group medical, dental and vision plans, a robust wellness program, life insurance and disability coverages, also a variety of voluntary programs such as group accident, hospital indemnity, critical illness, pet insurance and much more. To help you save for retirement, we offer a 401(k) plan with a matching contribution and for work-life balance we have vacation and sick time programs for associates. For us, it’s about protecting the personal welfare of our associates and their families, helping to achieve personal goals and offering those extra touches for convenience, security and overall peace of mind.

• Terumo Blood and Cell Technologies is part of Terumo Group, founded in 1921 and headquartered in Tokyo, Japan.
• In 2019, Terumo Blood and Cell Technologies reached $1 billion in revenue.
• We employ nearly 7,000 associates globally, with global headquarters in Lakewood, CO, U.S., and regional headquarters in Brussels, Buenos Aires, Singapore and Tokyo.
• We manufacture devices, disposable sets and solutions at our facilities in Belgium, India, Japan, Northern Ireland, the U.S. and Vietnam. Our global presence enables us to serve customers in more than 130 countries.
• Our core values help set our direction, guide our actions and keep us true to our corporate mission of contributing to society through healthcare.
  • Respect – Appreciative of others
  • Integrity – Guided by our mission
  • Care – Empathetic to patients
  • Quality – Committed to excellence
  • Creativity – Striving for innovation
• We contribute to the Leukemia and Lymphoma Society (LLS), raising $1.3 million USD since 2007.

We are proud to be an Equal Opportunity Affirmative Action Employer.  All applicants will be afforded equal opportunity without discrimination because of race, color, religion, sex, gender identity or expression, sexual orientation, marital status, order of protection status, national origin or ancestry, citizenship status, age, physical or mental disability unrelated to ability, military status or an unfavorable discharge from military service.

Terumo Blood and Cell Technologies is committed to providing a safe, healthy and secure working environment. Our Colorado campus locations are tobacco-free workplaces, and we maintain a drug-free workplace and perform pre-employment substance abuse testing and detailed background verification.