Share this Job

Regional Marketing Manager

Apply now »

Date: May 8, 2021

Location: Lakewood, CO, US

Company: Terumo BCT, Inc.

Requisition ID:  27437  

 

At Terumo Blood and Cell Technologies, our 7,000+ global associates proud to come to work each day, knowing that what we do impacts the lives of patients around the world.

 

We make medical devices and related products that are used to collect, separate, manufacture and process various components of blood and cells. With our innovative technologies and service offerings, we touch a patient’s life every second of every day and are committed to continuing to increase the number of patients we serve.

 

With some of the best and brightest minds in the industry, an unmatched global footprint, comprehensive benefits and a distinct culture, Terumo Blood and Cell Technologies is a great place to work, grow and be part of a team that is focused on making a difference. Consider joining our team and unlock your potential. 

 

JOB TITLE: Marketing Manager

 

 

JOB SUMMARY

Working without significant direction, provides marketing leadership in the areas of direction and objectives, marketing strategies and sales tools, and problem resolution in the North America region.

 

ESSENTIAL DUTIES

 

  • Working with a high degree of independence and without significant direction, translates customer needs and problems into marketing strategies, programs/campaigns, and product conceptualization, development and design objectives.  
  • Provides leadership during product trials and introductions. 
  • Coordinates efforts with corporate communications, legal, regulatory, manufacturing, engineering, quality, sales, and other functional areas to produce innovative programs and products that meet customer requirements. 
  • Duties involve projects of considerable complexity, which have a significant financial impact. 
  • Establishes and is held accountable for the achievement of sales and market share goals for assigned marketing programs and products.
  • Collects and analyzes competitor information and tracks sales.  Develops and refines marketing, promotional, and pricing strategies.
  • Develops and coordinates the production of product introduction, sales and support materials, brochures, and other tools. 
  • Organizes, coordinates, and presents product seminars for customers and sales personnel.
  • Assists customers and sales personnel through the provision of sales training, clinical in-service assistance, and marketing programs.  Analyzes and resolves problems.  Assists customers in the optimal use of products.  
  • Manages assigned product lines including awareness of product inventory, manufacturing or quality problems, and application issues. 
  • Provides the highest level of expertise on the assigned products by communicating strategies, direction, or general information. 
  • Establishes and achieves sales and market share goals for assigned products and programs. 
  • Monitors and analyzes indicators of business performance such as Sales vs. Forecast (units, revenue, gross profit), actual vs. plan selling price, product mix, disposables utilization, competitor information, and other relevant marketing factors.
  • Develops and implements the introductory business plans for new products or product enhancements to assure proper positioning strategies.  Coordinates pre-launch, launch and post-launch activities.
  • Works closely with the sales organization and marketing managers to successfully identify business opportunities, support tools, and new marketing programs in a timely and high quality manner. 
  • Provides direction on the design and implementation of promotion, sales force collateral, and customer communication materials to ensure consistency with customer’s needs and the system selling approach.  Evaluates communication and documentation programs and support tools for effectiveness through customer and sales force feedback as well as objective research

 

MINIMUM QUALIFICATION REQUIREMENTS

 

Education

Bachelor’s degree or, equivalent of education and experience sufficient to successfully perform the essential functions of the job may be considered.

 

Experience

Minimum 5 years experience

 

Skills

  • Extensive knowledge of marketing principles, with strong, demonstrated expertise in translating customer needs into marketing strategies, solutions and programs to meet organizational objectives.
  • Ability to lead internal teams and external agencies in executing key marketing messages, marketing materials, communications, marketing campaigns, trade show communications, etc.
  • Demonstrated leadership ability.
  • Extensive knowledge of sales/marketing strategic planning and program delivery.
  • Demonstrated analytical thinking skills and the ability to solve problems and develop programs with creativity and good judgment.
  • Working knowledge of domestic and worldwide markets and global marketing strategy.
  • Ability to assess customer needs and market trends within the context of product and business capabilities and the ability to translate this assessment into workable strategy.
  • Ability to work effectively and comfortably with physicians and other medical professionals, as well as with all functions and levels within the business organization.
  • Ability to understand scientific facts and package them into a cohesive communication model for customers and sales personnel.
  • Ability to develop financial analysis to justify product or service investments.
  • Requires a thorough understanding of marketplace dynamics as they relate to product, promotion, price, and distribution.
  • Knowledge and use of relevant PC software applications and skills to use them effectively.
  • Demonstrated ability to communicate effectively both verbally and in writing.
     

PHYSICAL REQUIREMENTS

  • Domestic and occasional international travel.
    Typical Office Environment requirements include: reading, speaking, hearing, close vision, walking, bending, sitting, and occasional lifting up to 20 pounds.

 

The physical demands described here are representative of those that must be met by an associate to successfully perform the essential duties of this job.  Reasonable accommodations may be made to enable individuals with disabilities to perform the essential duties.

 

 

 

 

 

Target Pay Range:  $87,000.00 to $108,800.00  -  Salary to be determined by the education, experience, knowledge, skills, and abilities of the applicant, internal equity, and alignment with market data
Target Bonus on Base:  

At Terumo Blood and Cell Technologies, we provide competitive total reward offerings that consist of compensation, benefits, recognition, along with a wealth of other well-being, work-life and recognition programs which support in unlocking the potential for you and your family. Included in our expansive list of benefits offerings are multiple group medical, dental and vision plans, a robust wellness program, life insurance and disability coverages, also a variety of voluntary programs such as group accident, hospital indemnity, critical illness, pet insurance and much more. To help you save for retirement, we offer a 401(k) plan with a matching contribution and for work-life balance we have vacation and sick time programs for associates. For us, it’s about protecting the personal welfare of our associates and their families, helping to achieve personal goals and offering those extra touches for convenience, security and overall peace of mind.

 

  • Terumo Blood and Cell Technologies is part of Terumo Group, founded in 1921 and headquartered in Tokyo, Japan.
  • In 2019, Terumo Blood and Cell Technologies reached $1 billion in revenue.
  • We employ nearly 7,000 associates globally, with global headquarters in Lakewood, CO, U.S., and regional headquarters in Brussels, Buenos Aires, Singapore and Tokyo.
  • We manufacture devices, disposable sets and solutions at our facilities in Belgium, India, Japan, Northern Ireland, the U.S. and Vietnam. Our global presence enables us to serve customers in more than 130 countries.
  • Our core values help set our direction, guide our actions and keep us true to our corporate mission of contributing to society through healthcare.
    • Respect – Appreciative of others
    • Integrity – Guided by our mission
    • Care – Empathetic to patients
    • Quality – Committed to excellence
    • Creativity – Striving for innovation
  • We contribute to the Leukemia and Lymphoma Society (LLS), raising $1.3 million USD since 2007.

 

We are proud to be an Equal Opportunity Affirmative Action Employer.  All applicants will be afforded equal opportunity without discrimination because of race, color, religion, sex, gender identity or expression, sexual orientation, marital status, order of protection status, national origin or ancestry, citizenship status, age, physical or mental disability unrelated to ability, military status or an unfavorable discharge from military service.

 

Terumo Blood and Cell Technologies is committed to providing a safe, healthy and secure working environment. Our Colorado campus locations are tobacco-free workplaces and we maintain a drug-free workplace and perform pre-employment substance abuse testing and detailed background verification. 


Nearest Major Market: Denver

Job Segment: Medical, Engineer, Regional Manager, Marketing Manager, Marketing, Healthcare, Engineering, Management