Share this Job

Regional Marketing Manager

Apply now »

Date: Sep 21, 2022

Location: Lakewood, US

Company: Terumo BCT, Inc.

Requisition ID:  29638  


At Terumo Blood and Cell Technologies, our 7,000+ global associates proud to come to work each day, knowing that what we do impacts the lives of patients around the world.


We make medical devices and related products that are used to collect, separate, manufacture and process various components of blood and cells. With our innovative technologies and service offerings, we touch a patient’s life every second of every day and are committed to continuing to increase the number of patients we serve.


With some of the best and brightest minds in the industry, an unmatched global footprint, comprehensive benefits and a distinct culture, Terumo Blood and Cell Technologies is a great place to work, grow and be part of a team that is focused on making a difference. Consider joining our team and unlock your potential. 

Marketing Manager



Working without significant direction, provides marketing strategy support for the North American market by meeting annual plan objectives, driving marketing communication strategies, measuring performance, developing sales tools, and problem resolution in the region.


  • Working with a high degree of independence and without significant direction, translates customer needs and problems into marketing tactics, programs/campaigns, sales, or customer training, develop and design objectives with clear KPIs.  
  • Coordinates efforts with corporate communications, legal, regulatory, sales, and other functional areas to produce marketing programs and materials that increase sales velocity and enrich the customer experience.
  • Duties involve multiple projects of considerable complexity, which have a significant financial impact. Be able to prioritize, navigate the matrix to include key stakeholders to complete tasks and projects successfully on time and on budget.
  • Establishes and is held accountable for KPIs associated the marketing strategy, including driving accountability for tactics that are part of the regional strategy, but marketing may not be responsible for. For example, medical affairs or training tactics.
  • Collects and analyzes competitor information to translate into how we might respond with our marketing strategy.
  • Coordinate launch and post-launch activities, including development of sales, marketing, and training materials.
  • Organizes, coordinates, and presents educational events for customers and sales personnel.
  • Assist customers in the optimal use of products, drive marketing programs for services and digital solutions as part of portfolio of offerings. Where applicable design and launch new services where appropriate to create new customer and company value.
  • Manages assigned product lines including awareness of product inventory, manufacturing or quality problems, and application issues. 
  • Manage key relationships with professional associations, centers of excellence customers, and KOLs.
  • Share market insights with internal partners for input into longer term strategies.
  • Create, maintain, and optimize lead nurture programs, partner with sales to improve quality and quantity of leads.
  • Monitors and analyzes indicators of marketing program performance such as cost per lead, lead conversion, and makes recommendations for channel optimization and new marketing solutions.
  • Develops and implements marketing strategies for new products or product enhancements to ensure market adoption.  Coordinates pre-launch, launch and post-launch activities.
  • Works closely with the sales organization and marketing managers to successfully identify business opportunities, support tools, and new marketing programs in a timely and high-quality manner. Works closely with internal stakeholders to launch marketing programs and materials such as regulatory, marketing communications, legal, and more.
  • Provides direction on the design and implementation of promotion, sales force collateral, and customer communication materials to ensure consistency with customer’s needs and the system selling approach.  Evaluates communication and documentation programs and support tools for effectiveness through customer and sales force feedback as well as objective research.






Bachelor’s degree or, equivalent of education and experience sufficient to successfully perform the essential functions of the job may be considered.



Minimum 5 years’ experience



  • Knowledge of marketing principles, with demonstrated expertise in translating customer needs into marketing strategies, solutions, and programs to meet organizational objectives.
  • Ability to coordinate internal teams and external agencies in executing key marketing messages, marketing materials, communications, marketing campaigns, trade show communications, etc.
  • Demonstrated ability to work collaboratively while driving results.
  • Extensive knowledge of sales/marketing annual planning and program management.
  • Demonstrated analytical thinking skills and the ability to solve problems with creativity and good judgment.
  • Demonstrated ability to successfully manage multiple projects and programs simultaneously.
  • Experience in cell and gene therapy and/or medical devices is very desirable.
  • Ability to work effectively and comfortably with scientists and other technical professionals.
  • Leading through influence
  • Learning agility
  • Prioritization and project management
  • Dealing with ambiguity
  • Organizational savvy
  • Ability to understand scientific facts and present them clearly and accurately for customers and sales personnel.
  • Knowledge and use of relevant PC software applications and skills to use them effectively.
  • Demonstrated ability to communicate effectively both verbally and in writing.



  • Domestic and occasional international travel.

Typical Office Environment requirements include reading, speaking, hearing, close vision, walking, bending, sitting, and occasional lifting up to 20 pounds.


The physical demands described here are representative of those that must be met by an associate to successfully perform the essential duties of this job.  Reasonable accommodations may be made to enable individuals with disabilities to perform the essential duties.




Target Pay Range:  $89,800.00 to $112,300.00  -  Salary to be determined by the education, experience, knowledge, skills, and abilities of the applicant, internal equity, and alignment with market data
Target Bonus on Base:  7.0%


At Terumo Blood and Cell Technologies, we provide competitive total reward offerings that consist of compensation, benefits, recognition, along with a wealth of other well-being, work-life and recognition programs which support in unlocking the potential for you and your family. Included in our expansive list of benefits offerings are multiple group medical, dental and vision plans, a robust wellness program, life insurance and disability coverages, also a variety of voluntary programs such as group accident, hospital indemnity, critical illness, pet insurance and much more. To help you save for retirement, we offer a 401(k) plan with a matching contribution and for work-life balance we have vacation and sick time programs for associates. For us, it’s about protecting the personal welfare of our associates and their families, helping to achieve personal goals and offering those extra touches for convenience, security and overall peace of mind.


  • Terumo Blood and Cell Technologies is part of Terumo Group, founded in 1921 and headquartered in Tokyo, Japan.
  • In 2019, Terumo Blood and Cell Technologies reached $1 billion in revenue.
  • We employ nearly 7,000 associates globally, with global headquarters in Lakewood, CO, U.S., and regional headquarters in Brussels, Buenos Aires, Singapore and Tokyo.
  • We manufacture devices, disposable sets and solutions at our facilities in Belgium, India, Japan, Northern Ireland, the U.S. and Vietnam. Our global presence enables us to serve customers in more than 130 countries.
  • Our core values help set our direction, guide our actions and keep us true to our corporate mission of contributing to society through healthcare.
    • Respect – Appreciative of others
    • Integrity – Guided by our mission
    • Care – Empathetic to patients
    • Quality – Committed to excellence
    • Creativity – Striving for innovation
  • We contribute to the Leukemia and Lymphoma Society (LLS), raising $1.3 million USD since 2007.


We are proud to be an Equal Opportunity Affirmative Action Employer.  All applicants will be afforded equal opportunity without discrimination because of race, color, religion, sex, gender identity or expression, sexual orientation, marital status, order of protection status, national origin or ancestry, citizenship status, age, physical or mental disability unrelated to ability, military status or an unfavorable discharge from military service.


Terumo Blood and Cell Technologies is committed to providing a safe, healthy and secure working environment. Our Colorado campus locations are tobacco-free workplaces and we maintain a drug-free workplace and perform pre-employment substance abuse testing and detailed background verification. Absent accommodation permitted by applicable law, as a condition of employment with Terumo Blood and Cell Technologies in the United States you must be fully COVID-19 vaccinated and provide valid proof of vaccination to the company.

Nearest Major Market: Los Angeles

Job Segment: Event Marketing, Marketing Manager, Substance Abuse, Behavioral Health, Regional Manager, Marketing, Healthcare, Management