Marketing Product Mgr-Whole Blood

Date: Feb 2, 2024

Location: Lakewood, US

Company: Terumo BCT, Inc.

Country:  United States 


Our ability to grow, develop new capabilities and serve even more patients around the world depends on associates like you, who are passionate about our mission. Thank you for considering this new opportunity to further unlock your potential.

JOB TITLE: Global Platform Manager-Product Marketing-Whole Blood



The Global Platform Manager has responsibilities for a designated product line platform.   The individual operates as the global “go to” leader for the platform and owns issue resolution, platform lifecycle management and strategic development focused on innovating the platform and business model to take share and expand the addressable market.   The Global Platform Manager will be tightly aligned the regional teams to ensure best-in-class commercialization and platform growth. 



  • Own lifecycle management for respective product line from idea generation through product obsolescence.
  • Establish and is held accountable for effective marketing plans, and partner with regional commercial teams for product sales (units, revenue) forecasts, market share/penetration goals, profitability, ASP, product mix, disposable utilization, and/or other key performance indicators. 
  • Translate customer needs and problems into product conceptualization, development and enhancement objectives in conjunction with, research & development, operations, regulatory, clinical/scientific affairs, quality and regional commercial teams. 
  • Collect and analyze competitor information and market trends.   Develope and refine marketing, promotional, and pricing strategies.

Manage assigned product platform which includes awareness of product inventory, manufacturing or quality problems, application issues.

  • Develop and implement the introductory business plans for new products or product enhancements to assure successful launch readiness, proper positioning and go-to-market strategies.  Coordinate pre-launch, launch and post-launch activities.
  • Work closely with customers, industry experts,  sales and regional marketing to successfully identify business growth opportunities, support tools, and new marketing programs.





Bachelor’s degree or, equivalent of education and experience sufficient to successfully perform the essential functions of the job may be considered.



Minimum 7 years experience



  • Working knowledge of marketing techniques such as VOC needs analysis, value creation, product positioning, and marketplace dynamics as they relate to product, price, and promotion and strong working knowledge of global sales techniques and market/clinical execution.
  • Critical thinking and the ability to solve problems and develop programs with creativity and good judgment despite incomplete or ambiguous information.
  • Demonstrated leadership and managerial skill in functional alignment and influence.
  • Ability to assess customer needs and market trends within the context of product and business capabilities and the ability to translate this assessment into workable strategy.
  • Requires a thorough understanding of marketplace dynamics as they relate to product, price, promotion, and distribution.
  • Knowledge and use of relevant PC software applications and skills to use them effectively.
  • Demonstrated ability to communicate effectively both verbally and in writing.




An equivalent competency level acquired through a variation of these qualifications may be considered.



Typical Office Environment requirements include: reading, speaking, hearing, close vision, walking, bending, sitting, and occasional lifting up to 20 pounds.


The physical demands described here are representative of those that must be met by an associate to successfully perform the essential duties of this job.  Reasonable accommodations may be made to enable individuals with disabilities to perform the essential duties.



Target Pay Range:  $98,900.00 to $123,700.00  -  Salary to be determined by the education, experience, knowledge, skills, and abilities of the applicant, internal equity, and alignment with market data
Target Bonus on Base:  10.0%


At Terumo Blood and Cell Technologies, we provide competitive total reward offerings that consist of compensation, benefits, recognition, along with a wealth of other well-being, work-life and recognition programs which support in unlocking the potential for you and your family. Included in our expansive list of benefits offerings are multiple group medical, dental and vision plans, a robust wellness program, life insurance and disability coverages, also a variety of voluntary programs such as group accident, hospital indemnity, critical illness, pet insurance and much more. To help you save for retirement, we offer a 401(k) plan with a matching contribution and for work-life balance we have vacation and sick time programs for associates. For us, it’s about protecting the personal welfare of our associates and their families, helping to achieve personal goals and offering those extra touches for convenience, security and overall peace of mind.


  • Terumo Blood and Cell Technologies is part of Terumo Group, founded in 1921 and headquartered in Tokyo, Japan.
  • In 2019, Terumo Blood and Cell Technologies reached $1 billion in revenue.
  • We employ nearly 7,000 associates globally, with global headquarters in Lakewood, CO, U.S., and regional headquarters in Brussels, Buenos Aires, Singapore and Tokyo.
  • We manufacture devices, disposable sets and solutions at our facilities in Belgium, India, Japan, Northern Ireland, the U.S. and Vietnam. Our global presence enables us to serve customers in more than 130 countries.
  • Our core values help set our direction, guide our actions and keep us true to our corporate mission of contributing to society through healthcare.
    • Respect – Appreciative of others
    • Integrity – Guided by our mission
    • Care – Empathetic to patients
    • Quality – Committed to excellence
    • Creativity – Striving for innovation
  • We contribute to the Leukemia and Lymphoma Society (LLS), raising $1.3 million USD since 2007.


We are proud to be an Equal Opportunity Affirmative Action Employer.  All applicants will be afforded equal opportunity without discrimination because of race, color, religion, sex, gender identity or expression, sexual orientation, marital status, order of protection status, national origin or ancestry, citizenship status, age, physical or mental disability unrelated to ability, military status or an unfavorable discharge from military service.


Terumo Blood and Cell Technologies is committed to providing a safe, healthy and secure working environment. Our Colorado campus locations are tobacco-free workplaces, and we maintain a drug-free workplace and perform pre-employment substance abuse testing and detailed background verification.

Nearest Major Market: Los Angeles

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