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Product Manager, Cell Therapy Technologies

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Date: Nov 28, 2020

Location: Lakewood, CO, US

Company: Terumo BCT, Inc.

Requisition ID:  26114  


JOB TITLE: Product Manager



Working without significant direction, provides product line leadership in the areas of strategic direction and objectives, marketing strategies and sales tools, product line problem resolution in a particular market area, and functions as the Commercial lead for the Finia Fill and Finish device for cell and gene therapy manufacturers.



  • <span style="font-family:"Calibri",sans-serif">Brand champion that drives key messages, strategic approach, guidance to regions to support meeting sales targets
  • <span style="font-family:"Calibri",sans-serif">Translate customer needs and problems into product conceptualization, development and design objectives, and marketing strategies in conjunction with manufacturing, engineering, quality and worldwide sales. 
  • <span style="font-family:"Calibri",sans-serif">Establishes and is held accountable for the achievement of sales and market share goals for assigned products.
  • <span style="font-family:"Calibri",sans-serif">Collects and analyzes competitor information and tracks sales.  Develops and refines marketing, promotional, and pricing strategies.
  • <span style="font-family:"Calibri",sans-serif">Drives insights and needs assessment, overall understanding of customer needs/issues, market dynamics and competitive landscape in partnership with regional teams and communicate global trends for the cell expansion market
  • <span style="font-family:"Calibri",sans-serif">Organizes, coordinates and presents product seminars for customers and sales associates.
  • <span style="font-family:"Calibri",sans-serif">Assists customers and sales associates through the provision of sales training, clinical in-service assistance, and marketing programs.  Analyzes and resolves problems.  Assists customers in the optimal use of products.
  • <span style="font-family:"Calibri",sans-serif">Manages assigned product lines which includes awareness of product inventory, manufacturing or quality problems, application issues.
  • <span style="font-family:"Calibri",sans-serif">Provides the highest level of expertise on the assigned products by communicating strategies, direction or general information. 
  • <span style="font-family:"Calibri",sans-serif">Establishes and achieves sales and market share goals for assigned products. 
  • <span style="font-family:"Calibri",sans-serif">Monitors and analyzes indicators of business performance such as Sales vs. forecast (units, revenue, gross profit), actual vs. plan selling price, product mix, disposables utilization, competitor information, and other relevant marketing factors.
  • <span style="font-family:"Calibri",sans-serif">Develops and implements the introductory business plans for new products or product enhancements to assure proper positioning and strategies.  Coordinates pre-launch, launch and post-launch activities.
  • <span style="font-family:"Calibri",sans-serif">Works closely with the sales organization and marketing managers to successfully identify business opportunities, support tools, new marketing programs, planning and forecasting in a timely and high quality manner. 
  • <span style="font-family:"Calibri",sans-serif">Provides direction on the design and implementation of promotion, sales force collateral, and customer communication materials to ensure consistency with customer’s needs and the system selling approach.
  • <span style="font-family:"Calibri",sans-serif">Evaluates communication and documentation programs and support tools for effectiveness through customer and sales force feedback as well as objective research.





Bachelor’s degree or, equivalent of education and experience sufficient to successfully perform the essential functions of the job may be considered.

MBA preferred.



Minimum 7 years experience with specific focus in product management, product launch.  Experience in cell/gene therapy market is preferred. 



  • <span style="font-family:"Calibri",sans-serif">Extensive knowledge of product applications/therapies in the cell and gene therapy market, specifically downstream processing for cell manufacturing is a plus
  • <span style="font-family:"Calibri",sans-serif">Extensive knowledge of sales/marketing strategic planning and program delivery.
  • <span style="font-family:"Calibri",sans-serif">Organized, with an ability to develop plans and gain alignment upfront with key stakeholders, while maintaining accountability
  • <span style="font-family:"Calibri",sans-serif">Working knowledge of domestic and worldwide markets and global marketing strategy.
  • <span style="font-family:"Calibri",sans-serif">Ability to assess customer needs and market trends within the context of product and business capabilities and the ability to translate this assessment into workable strategy.
  • <span style="font-family:"Calibri",sans-serif">Requires a thorough understanding of marketplace dynamics as they relate to product, price, promotion, and distribution.
  • Knowledge and use of relevant PC software applications and skills to use them effectively.
  • Demonstrated ability to communicate effectively both verbally and in writing.
  • Effective communication both verbally and written, both internally and externally, including professional and creative presentation skills.  Models open and honest communication
  • Seeks feedback and accepts ownership for actions and decisions


An equivalent competency level acquired through a variation of these qualifications may be considered.



Typical Office Environment requirements include: reading, speaking, hearing, close vision, walking, bending, sitting, and occasional lifting up to 20 pounds.

The physical demands described here are representative of those that must be met by an associate to successfully perform the essential duties of this job.  Reasonable accommodations may be made to enable individuals with disabilities to perform the essential duties.



We are proud to be an Equal Opportunity Affirmative Action Employer.  All applicants will be afforded equal opportunity without discrimination because of race, color, religion, sex, gender identity or expression, sexual orientation, marital status, order of protection status, national origin or ancestry, citizenship status, age, physical or mental disability unrelated to ability, military status or an unfavorable discharge from military service.


Terumo BCT is committed to providing a safe and secure working environment.  We maintain a drug-free workplace and perform pre-employment substance abuse testing and detailed background verification checks.  To this end, all employment offers for positions in the U.S. are conditional upon successful completion of Terumo BCT's pre-employment screening process.  As of January 1, 2017 the Terumo BCT Lakewood, Colorado location will be a tobacco-free workplace. For more information about Terumo BCT, visit our website

Join Terumo BCT as we unlock the potential of blood. We are a global leader in blood component and cellular technologies, and the only company with the unique combination of apheresis collections, manual and automated whole blood processing, and pathogen reduction coupled with leading technologies in therapeutic apheresis and cell processing. We believe in the potential of blood to do even more for patients than it does today. This belief inspires our innovation and strengthens our collaboration with customers.


As the largest medical device manufacturing company headquartered in Colorado, we are home to more than 2,300 associates and our products are in use in more than 125 countries and territories. Our Global footprint includes more than 5,500 associates and partners with regional headquarters in Brussels, Buenos Aires, Singapore and Tokyo.


Our company has almost $1B in annual revenues and has been voted and recognized as:

  • Largest corporate sponsor in Rocky Mountain Region for Leukemia and Lymphoma Society (LLS)
  • Winner of the Association for Talent Development (ATD) BEST Award for providing exceptional employee learning and talent development (2011 & 2012)
  • One of Colorado’s Healthiest Employers by Denver Business Journal (2014 & 2015)
  • Recipient of the Way to Go Employer award through the Denver Regional Council of Governments (DRCOG) 2015


Our award-winning culture embraces:

  • Leading technology through innovation and R&D
  • Wellness programs
  • Commitment to quality
  • An environment that values, respects and rewards your individual contributions
  • A philosophy of intentional growth and responsiveness to world health issues


Click Here to see what our associates have to say about our culture.


Each associate has a positive impact on our future by:

  • Connecting to the lives of the patients we ultimately serve
  • Growing through professional and leadership development activities
  • Sharing company success through incentive plans


If you are the best at what you do and want to do work that is changing the delivery of healthcare globally, we invite you to work with us now to see how we can unlock your potential.

Nearest Major Market: Denver

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