Marketing Director, Global Therapy Innovations, Cell & Gene Therapy Growth Strategies

Requisition ID:  32156  

At Terumo Blood and Cell Technologies, our 7,000+ global associates proud to come to work each day, knowing that what we do impacts the lives of patients around the world.

We make medical devices and related products that are used to collect, separate, manufacture and process various components of blood and cells. With our innovative technologies and service offerings, we touch a patient’s life every second of every day and are committed to continuing to increase the number of patients we serve.

With some of the best and brightest minds in the industry, an unmatched global footprint, comprehensive benefits and a distinct culture, Terumo Blood and Cell Technologies is a great place to work, grow and be part of a team that is focused on making a difference. Consider joining our team and unlock your potential. 

JOB TITLE:  Marketing Director, Global Therapy Innovations, Cell & Gene Therapy Growth Strategies

JOB SUMMARY

Strategic global enterprise leader to capture untapped potential to drive business growth, develop and drive execution of strategy and elevate market presence for the Global Therapy Innovations (GTI) Business Area. The role focuses on filling a growth pipeline considering the full continuum of care in the Cell and Gene Therapy market – from cell collections to manufacturing and delivering final product.  The function maintains a critical linkage and partnership with internal stakeholders including GTI leadership, regional sales and marketing, global strategy & market development, market access, medical & clinical affairs, governmental affairs, innovation & development, operations, finance, global services, regulatory affairs, and quality.  The position engages with and manages needs of key external stakeholders including customer groups, industry associations, providers, patients, payers, policy makers, and regulators.  The position reports to the General Manager of Global Therapy Innovations.

DUTIES AND RESPONSIBILITIES
 

Leadership & Strategy

• Lead the vision, direction, and leadership to the Global Therapy Innovations Marketing team. Create energy and momentum within the team and with all internal and external stakeholders.
• Lead the development and delivery for strategic planning, 4 P’s management, and market research.  Contribute to product/SW/service lifecycle management, developing and executing a digital strategy, capturing external opportunities through strong third-party relationships, identifying & implementing innovative business models, and translating all into more patients served.
• Develop and implement strategies to drive growth in both developed and emerging markets across the care continuum for cell and gene therapy including cell collection, manufacturing, data management and services.
• Drive and execute on market insights and future needs to inform strategy.
• Map market needs with adjacencies and white space opportunities to inform roadmap with inorganic targets and partnerships.
• Identify key data management needs and integrate digital solutions into the portfolio of products and services with an eye towards implementation of new business models and operating structures.
• Drive insights and needs assessment for our customer’s key stakeholders to increase market access and influence standards in manufacturing and delivering cell and gene therapy products.
• Contribute and provide input for the lifecycle management of the platforms and to the development of new products and services, driven by the Business Technology Leader.
• Develop Go To Market plans including effective customer segmentation & targeting, value proposition & messaging, pricing guidelines, sales and distribution channels, sales tools - in collaboration with regional sales and marketing leaders.
• Analyze metrics to constantly evaluate the effectiveness of the programs and initiatives. Identify opportunities to improve performance (from internal and customers’ perspectives) and develop tactics and tools to monitor and communicate results.
• Manage and develop cross-functional teams focusing on key competencies mapped to the success of overall business goals.
• Lead financial and budget planning/forecasting, review, recommendations and tracking of key performance indicators.
• Conduct business in a consistently high integrity fashion, ‘walking the talk’ and following the spirit, not just the letter, of rules and regulations. Embrace feedback at all levels.

Communication

• Lead the story telling for the Cell & Gene Therapy goals to internal and external stakeholders, contributing to the broader Global Therapy Innovations mission and vision.
• Drive understanding of customer needs/issues, market dynamics and competitive landscape in partnership with regional teams and communicate global trends.
• Oversees projects of considerable complexity involving solutions to problems that affect the entire business and where errors in judgment and decision-making normally will result in failure to achieve goals critical to the maintenance and development of market share objectives, product marketability, and business profitability.
• Effectively influence, collaborate, and communicate with internal stakeholders at all levels of the organization, across functions and geographies, and with external business partners.
• Build relationships with current and future external stakeholders providing high level targeted solutions for current and future development opportunities.
• Maintain contacts involving significant responsibility with customers and other medical professionals, representatives of professional organizations with whom the business is affiliated, and professional/management levels within the business. 
• Evaluate communication, documentation programs, and support tools for effectiveness through customer and sales force feedback as well as objective research.

MINIMUM QUALIFICATION REQUIREMENTS

Education

Knowledge necessary to perform in this position is generally acquired through a bachelor’s degree in business administration or related field.  MBA preferred. 

Experience

Minimum of 12 years of management experience with specific focus on business strategy development, marketing and cross-functional leadership.  Experience in cell/gene therapy market is preferred.  Market access is a plus.

Competencies and Skills

• Strategic Mindset / Global Perspective- thinks strategically and broadly with varied viewpoints to effectively implement plans.
• Business Acumen / Customer Focus – understands the market, industry trends, the complex ecosystem, and anticipates and uses customer insights that provide services beyond their expectations.
• Drives for Results / Ensures Accountability – sets aggressive goals, translates strategy into execution, promote a sense of urgency, and persist in the face of challenges and setbacks.
• Drives Engagement (Influencing across functions/regions) – creates a positive and motivating work environment where contributions are visible and valued.
• Builds Teams and Develops Talent – develops diverse, high-performing teams in highly matrixed environments.  Passion to coach, mentor, and motivate.
• Instills Trust - unquestionable integrity, ethics, and character. A role model for the Terumo Core Values.
• Culture/Motivational Fit – can thrive and work in a VUCA environment (volatility, uncertainty, complexity, ambiguity), and willing to travel with flexible work hours driven by global time zones.

ADDITIONAL INFORMATION

Approximately up to 30% travel to both domestic and international locations with extended work hours.

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

In the typical office environment requirements include: reading, speaking, hearing, close vision, walking, bending, sitting, and occasional lifting up to 20 pounds.

Target Pay Range:  $188,800.00 to $236,000.00  -  Salary to be determined by the education, experience, knowledge, skills, and abilities of the applicant, internal equity, and alignment with market data
Target Bonus on Base:  30.0%

At Terumo Blood and Cell Technologies, we provide competitive total reward offerings that consist of compensation, benefits, recognition, along with a wealth of other well-being, work-life and recognition programs which support in unlocking the potential for you and your family. Included in our expansive list of benefits offerings are multiple group medical, dental and vision plans, a robust wellness program, life insurance and disability coverages, also a variety of voluntary programs such as group accident, hospital indemnity, critical illness, pet insurance and much more. To help you save for retirement, we offer a 401(k) plan with a matching contribution and for work-life balance we have vacation and sick time programs for associates. For us, it’s about protecting the personal welfare of our associates and their families, helping to achieve personal goals and offering those extra touches for convenience, security and overall peace of mind.

• Terumo Blood and Cell Technologies is part of Terumo Group, founded in 1921 and headquartered in Tokyo, Japan.
• In 2019, Terumo Blood and Cell Technologies reached $1 billion in revenue.
• We employ nearly 7,000 associates globally, with global headquarters in Lakewood, CO, U.S., and regional headquarters in Brussels, Buenos Aires, Singapore and Tokyo.
• We manufacture devices, disposable sets and solutions at our facilities in Belgium, India, Japan, Northern Ireland, the U.S. and Vietnam. Our global presence enables us to serve customers in more than 130 countries.
• Our core values help set our direction, guide our actions and keep us true to our corporate mission of contributing to society through healthcare.
  • Respect – Appreciative of others
  • Integrity – Guided by our mission
  • Care – Empathetic to patients
  • Quality – Committed to excellence
  • Creativity – Striving for innovation
• We contribute to the Leukemia and Lymphoma Society (LLS), raising $1.3 million USD since 2007.

We are proud to be an Equal Opportunity Affirmative Action Employer.  All applicants will be afforded equal opportunity without discrimination because of race, color, religion, sex, gender identity or expression, sexual orientation, marital status, order of protection status, national origin or ancestry, citizenship status, age, physical or mental disability unrelated to ability, military status or an unfavorable discharge from military service.

Terumo Blood and Cell Technologies is committed to providing a safe, healthy and secure working environment. Our Colorado campus locations are tobacco-free workplaces, and we maintain a drug-free workplace and perform pre-employment substance abuse testing and detailed background verification.