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Director Marketing - Plasma Business

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Date: Sep 1, 2021

Location: Boston, MA, US

Company: Terumo BCT, Inc.

Requisition ID:  27904  


At Terumo Blood and Cell Technologies, our 7,000+ global associates proud to come to work each day, knowing that what we do impacts the lives of patients around the world.


We make medical devices and related products that are used to collect, separate, manufacture and process various components of blood and cells. With our innovative technologies and service offerings, we touch a patient’s life every second of every day and are committed to continuing to increase the number of patients we serve.


With some of the best and brightest minds in the industry, an unmatched global footprint, comprehensive benefits and a distinct culture, Terumo Blood and Cell Technologies is a great place to work, grow and be part of a team that is focused on making a difference. Consider joining our team and unlock your potential. 


Provides key leadership, vision, and management in defining and implementing the marketing strategy for the Plasma product portfolio globally. Responsible for oversight and success of all aspects of the strategic direction through both direct and indirect responsibility.  Has direct responsibility for Plasma portfolio development inclusive of hardware, disposables and software applications to provide a full ecosystem.  Works closely with the customers and develops strategies to successfully identify business opportunities and new marketing solutions. Drives strategic direction of all new products or solutions.



Marketing Leadership

  • Develop and implement global marketing strategy for product positioning, market penetration and segmentation, and global pricing that will improve the organization’s competitive position and is consistent with the organization’s overall mission, vision, and objectives. Manages the strategic development, management, execution, key market trends and competitor information.
  • Establishes market strategies that disrupt historic buyer conventions or product/service offerings.
  • Monitor, analyze, and evaluate market trends, customer behavior, and competitor activity to identify market opportunities; adjust marketing strategy and plans to meet changing markets and competitive conditions
  • Develop strategic financial analyses, including multiple variables, impact on sales and ROI.
  • Significant contribution to the development of the marketing budget and manage according to it, including periodic adjustments.
  • Leverage relationships with strategic customers to maximize the organization’s global business interests, understand spoken and unspoken needs to deliver value-added solutions

Marketing Business Partnership

  • Identifies business opportunities by specific marketing area and develop support tools and new programs in a timely and high-quality manner. Leverages voice of customer (VOC) input to support global strategic growth plan.
  • Cultivates strong integration with all organizations including regional leadership, direct and general sales, I&D, customer and technical support, and various corporate functions.
  • Provides appropriate feedback from field to support product design, functionality, translation priorities, sales force collaterals, and customer communication materials to insure effectiveness. Also includes local crisis management/quality issue resolution aligned with quality and operations.


Marketing Activities

  • Support development of marketing plans for specific products, protocols, and/or product enhancements, ensuring proper positioning strategies.  Accountable for effectiveness of pre-launch, launch, and post-launch activities to meet customer expectations.
  • Accountable for the sales on launch plans, forecasts in sales (units, revenue) market share/penetration goals, profitability and is also accountable with country sales for overall achievement on actual vs. Plan, ASP, product mix, disposable utilization, and competitive information.




Bachelor’s degree or equivalent of education and experience sufficient to successfully perform the essential functions of the job may be considered.  A Master’s degree (MBA) is highly preferred.



  • Generally requires a minimum of 12 years of experience, in the area(s) of sales and/or marketing with five or more years in medical device marketing and/or healthcare marketing (i.e. pharmaceutical or diagnostics).  Global marketing experience preferred.



  • Demonstrated leadership and managerial skill in direct team management as well as functional alignment and influence cross-functionally.
  • Advanced marketing techniques and a strong working knowledge of market/clinical execution; thorough understanding of marketplace dynamics as they relate to product, market, price, and promotion.
  • Extensive knowledge of product positioning and competitive knowledge of Plasma market & regulations worldwide.
  • Knowledge of relevant PC software applications and skills to use them effectively.
  • Demonstrated ability to communicate effectively both verbally and in writing.


  • An equivalent competency level acquired through a variation of these qualifications may be considered.


  • Requires moderate domestic and some international travel



Typical Office Environment requirements include: reading, speaking, hearing, close vision, walking, bending, sitting, and occasional lifting up to 20 pounds.


The physical demands described here are representative of those that must be met by an associate to successfully perform the essential duties of this job.  Reasonable accommodations may be made to enable individuals with disabilities to perform the essential duties.



Target Pay Range:  $175,000 to $210,000  -  Salary to be determined by the education, experience, knowledge, skills, and abilities of the applicant, internal equity, and alignment with market data
Target Bonus on Base:  30.0%


At Terumo Blood and Cell Technologies, we provide competitive total reward offerings that consist of compensation, benefits, recognition, along with a wealth of other well-being, work-life and recognition programs which support in unlocking the potential for you and your family. Included in our expansive list of benefits offerings are multiple group medical, dental and vision plans, a robust wellness program, life insurance and disability coverages, also a variety of voluntary programs such as group accident, hospital indemnity, critical illness, pet insurance and much more. To help you save for retirement, we offer a 401(k) plan with a matching contribution and for work-life balance we have vacation and sick time programs for associates. For us, it’s about protecting the personal welfare of our associates and their families, helping to achieve personal goals and offering those extra touches for convenience, security and overall peace of mind.


  • Terumo Blood and Cell Technologies is part of Terumo Group, founded in 1921 and headquartered in Tokyo, Japan.
  • In 2019, Terumo Blood and Cell Technologies reached $1 billion in revenue.
  • We employ nearly 7,000 associates globally, with global headquarters in Lakewood, CO, U.S., and regional headquarters in Brussels, Buenos Aires, Singapore and Tokyo.
  • We manufacture devices, disposable sets and solutions at our facilities in Belgium, India, Japan, Northern Ireland, the U.S. and Vietnam. Our global presence enables us to serve customers in more than 130 countries.
  • Our core values help set our direction, guide our actions and keep us true to our corporate mission of contributing to society through healthcare.
    • Respect – Appreciative of others
    • Integrity – Guided by our mission
    • Care – Empathetic to patients
    • Quality – Committed to excellence
    • Creativity – Striving for innovation
  • We contribute to the Leukemia and Lymphoma Society (LLS), raising $1.3 million USD since 2007.


We are proud to be an Equal Opportunity Affirmative Action Employer.  All applicants will be afforded equal opportunity without discrimination because of race, color, religion, sex, gender identity or expression, sexual orientation, marital status, order of protection status, national origin or ancestry, citizenship status, age, physical or mental disability unrelated to ability, military status or an unfavorable discharge from military service.


Terumo Blood and Cell Technologies is committed to providing a safe, healthy and secure working environment. Our Colorado campus locations are tobacco-free workplaces and we maintain a drug-free workplace and perform pre-employment substance abuse testing and detailed background verification. 

Nearest Major Market: Boston

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