Share this Job

Director, Regional Marketing, Americas

Apply now »

Date: Jan 8, 2022

Location: Boston, MA, US

Company: Terumo BCT, Inc.

Requisition ID:  28052  


At Terumo Blood and Cell Technologies, our 7,000+ global associates proud to come to work each day, knowing that what we do impacts the lives of patients around the world.


We make medical devices and related products that are used to collect, separate, manufacture and process various components of blood and cells. With our innovative technologies and service offerings, we touch a patient’s life every second of every day and are committed to continuing to increase the number of patients we serve.


With some of the best and brightest minds in the industry, an unmatched global footprint, comprehensive benefits and a distinct culture, Terumo Blood and Cell Technologies is a great place to work, grow and be part of a team that is focused on making a difference. Consider joining our team and unlock your potential. 


Provides leadership for multiple marketing groups across Terumo BCT business segments.  Sets strategic direction and objectives, with review and approval by top business management.  Develops and directs others in the development and execution of strategy, development and delivery of effective sales tools, programs and in problem resolution. Collaborates with key functions and global resources in the development and commercialization of products across the portfolio. The Director will report directly into the VP, North America, Commercial.




  • Provide vision, direction, and leadership to the North America Regional Marketing team. Create energy and momentum within the team and with all internal and external stakeholders. 
  • Leads marketing staff in translating customer objectives, needs and problems into defining customer buying segments, developing of regional program objectives and regional marketing strategies.
  • Works to ensure regional integration for strategic planning across all functions that impact product development, production, and delivery and across product lines.  To this end, coordinates efforts with Global Marketing, Innovation and Development, Operations, and other functional areas. 
  • Drive insights and needs assessment for our customer’s key stakeholders (regulators, payors, policy makers) to increase market access and influence standards in manufacturing and delivering therapy products.
  • Analyze metrics to constantly evaluate the effectiveness of the programs and initiatives.  Identify opportunities to improve performance (from internal and customers’ perspectives) and develop tactics and tools to monitor and communicate results.
  • Develops and directs others in the development and execution of strategy, development and delivery of effective sales tools, programs and in problem resolution. Utilizes tools such as ‘customer share of wallet’ and installed base analysis to identify organic and inorganic growth areas in geography. 
  • Responsible for building data-driven regional and country specific go-to-market plans collaborating with key functions in the global marketing teams.  
  • Financial and budget planning/forecasting, review, recommendations and tracking of key performance indicators.
  • Drive lead creation efforts within existing market segmentation and new market opportunities.
  • Work with regional sales and marketing leaders in development and refinement of promotional pricing strategies and sales tools.


  • Drive understanding of customer needs/issues, market dynamics and competitive landscape in partnership with regional teams and communicate global trends.
  • Ensure seamless communication and collaboration across functions and geographies.
  • Interface regularly with internal and regional customer interfacing groups to solicit feedback and identify opportunities for improvement.
  • Build relationships with current and future customers providing high level targeted solutions for current and future development opportunities.
  • Maintain contacts involving significant responsibility with customers and other medical professionals, representatives of professional organizations with whom the business is affiliated, and professional/management levels within the business. 





  • Bachelor’s degree in Business Administration or, equivalent of education and experience sufficient to successfully perform the essential functions of the job may be considered.
  • Master’s degree in Business Administration (MBA) preferred.


  • Minimum 10 years’ experience in Marketing and/or Sales. 
  • Experience in medical device or healthcare marketing.




  • Demonstrated strong leadership and employee development ability.
  • Thorough knowledge of and demonstrated skill in sales/marketing planning and program delivery, especially in the commercialization of new products, particularly in the regional market(s)
  • Analytical thinking skills and the demonstrated ability to lead others in problem solving and program development that demonstrates creativity and good judgment.
  • Demonstrated ability to assess customer needs and market trends within the context of product and business capabilities and the ability to translate this assessment into workable regional plan for execution.
  • Knowledge of the regional regulatory and reimbursement systems.
  • Strong financial acumen and project management skills required.
  • Knowledge or experience in the regional healthcare markets.
  • Multi language capabilities would be a plus.
  • Demonstrated ability to communicate effectively both verbally and in writing.
  • Demonstrated ability to interact with diplomacy and tact while maintaining appropriate assertiveness and persistence.
  • Demonstrated ability to work effectively and comfortably with physicians and other medical professionals, as well as with all levels within the business organization.

    Certificates, Licenses, Registrations


Typical Office Environment requirements include reading, speaking, and hearing.


The physical demands described here are representative of those that must be met by an associate to successfully perform the essential duties of this job.  Reasonable accommodations may be made to enable individuals with disabilities to perform the essential duties.


Additional Physical Requirements

There will be an occasional requirement to work outside of normal business hours, consistent with other Director-level positions.

Domestic and International travel up to 30%.


Target Pay Range:  $168,000.00 to $215,000.00  -  Salary to be determined by the education, experience, knowledge, skills, and abilities of the applicant, internal equity, and alignment with market data
Target Bonus on Base:  30.0%


At Terumo Blood and Cell Technologies, we provide competitive total reward offerings that consist of compensation, benefits, recognition, along with a wealth of other well-being, work-life and recognition programs which support in unlocking the potential for you and your family. Included in our expansive list of benefits offerings are multiple group medical, dental and vision plans, a robust wellness program, life insurance and disability coverages, also a variety of voluntary programs such as group accident, hospital indemnity, critical illness, pet insurance and much more. To help you save for retirement, we offer a 401(k) plan with a matching contribution and for work-life balance we have vacation and sick time programs for associates. For us, it’s about protecting the personal welfare of our associates and their families, helping to achieve personal goals and offering those extra touches for convenience, security and overall peace of mind.


  • Terumo Blood and Cell Technologies is part of Terumo Group, founded in 1921 and headquartered in Tokyo, Japan.
  • In 2019, Terumo Blood and Cell Technologies reached $1 billion in revenue.
  • We employ nearly 7,000 associates globally, with global headquarters in Lakewood, CO, U.S., and regional headquarters in Brussels, Buenos Aires, Singapore and Tokyo.
  • We manufacture devices, disposable sets and solutions at our facilities in Belgium, India, Japan, Northern Ireland, the U.S. and Vietnam. Our global presence enables us to serve customers in more than 130 countries.
  • Our core values help set our direction, guide our actions and keep us true to our corporate mission of contributing to society through healthcare.
    • Respect – Appreciative of others
    • Integrity – Guided by our mission
    • Care – Empathetic to patients
    • Quality – Committed to excellence
    • Creativity – Striving for innovation
  • We contribute to the Leukemia and Lymphoma Society (LLS), raising $1.3 million USD since 2007.


We are proud to be an Equal Opportunity Affirmative Action Employer.  All applicants will be afforded equal opportunity without discrimination because of race, color, religion, sex, gender identity or expression, sexual orientation, marital status, order of protection status, national origin or ancestry, citizenship status, age, physical or mental disability unrelated to ability, military status or an unfavorable discharge from military service.


Terumo Blood and Cell Technologies is committed to providing a safe, healthy and secure working environment. Our Colorado campus locations are tobacco-free workplaces and we maintain a drug-free workplace and perform pre-employment substance abuse testing and detailed background verification. Absent accommodation permitted by applicable law, as a condition of employment with Terumo Blood and Cell Technologies in the United States you must be fully COVID-19 vaccinated and provide valid proof of vaccination to the company.

Nearest Major Market: Boston

Job Segment: Manager, Medical, Marketing MBA, Outside Sales, Marketing, Management, Healthcare, Sales