Director, Marketing - Global Cell & Gene Therapy Growth Strategies

Requisition ID:  33455  

At Terumo Blood and Cell Technologies, our 7,000+ global associates proud to come to work each day, knowing that what we do impacts the lives of patients around the world. For Terumo, for Everyone, Everywhere.

We make medical devices and related products that are used to collect, separate, manufacture and process various components of blood and cells. With our innovative technologies and service offerings, we touch a patient’s life every second of every day and are committed to continuing to increase the number of patients we serve. Advancing healthcare with heart.

With some of the best and brightest minds in the industry, an unmatched global footprint, comprehensive benefits and a distinct culture, Terumo Blood and Cell Technologies is a great place to work, grow and be part of a team that is focused on making a difference. Join us and help shape wherever we go next. You create your future and ours.

Director, Marketing - Global Cell & Gene Therapy Growth Strategies

Position Based in Lakewood, CO/North America

Requires Minimum 3-5 days/Month On-Site in Lakewood, CO

JOB SUMMARY

Strategic global enterprise leader to capture untapped potential to drive business growth, develop and drive execution of strategy and elevate market presence for the Global Therapy Innovations (GTI) Business Area. The role focuses on filling a growth pipeline considering the full continuum of care in the Cell and Gene Therapy market – from cell collections to manufacturing and delivering final product. The role aligns strategy development with capability development for execution and driving regional initiatives that directly tie to revenue performance, brand enhancement and customer trust.

This key leadership role maintains a critical linkage and partnership with internal stakeholders including GTI leadership, regional sales, enterprise strategy & business development, market access, scientific development & engagement, governmental affairs, innovation & development, operations, finance, global services, regulatory affairs, and quality.  The position engages with and manages needs of key external stakeholders including customer groups, industry associations, providers, patients, payers, policy makers, and regulators.

The position reports to the General Manager of Global Therapy Innovations.

ESSENTIAL DUTIES
 

Leadership & Strategy

• Provide vision, direction and leadership to the Global Cell & Gene Marketing team within the rapidly evolving cell and gene therapy space
• Create energy and momentum aligned to the CGT value proposition within the global marketing team and with all internal and external stakeholders
• Lead the development and delivery for strategic planning, 4 P’s management and market research.  Contribute to product/SW/service lifecycle management, developing and executing a digital strategy, capturing external opportunities through strong third-party relationships, identifying & implementing innovative business models, and translating all into more patients served
• Lead regional marketing teams to develop and execute Go-To Market plans and initiatives to enhance sales funnel velocity including effective customer segmentation & targeting, value proposition & messaging, pricing guidelines, distribution channels, and sales tools - in collaboration with regional sales teams
• Drive enhancement of brand awareness through personalized digital presence, program rollouts, and active customer engagement
• Ensure development of scientific capabilities and skillsets, shaping the future success of consulting services and scientific support teams
• Develop and implement strategies and programs to drive growth in both developed and emerging markets across the care continuum for cell and gene therapy including cell collection, manufacturing, data management and services
• Drive and execute on market insights and future needs to inform strategy
• Map market needs with adjacencies and white space opportunities to inform roadmap with inorganic targets and partnerships
• Identify key data management needs and integrate digital solutions into the portfolio of products and services with an eye towards implementation of new business models and operating structures
• Drive insights and needs assessment for our customers’ key stakeholders to increase market access and influence standards in manufacturing and delivery of cell and gene therapy products
• Provide input for the lifecycle management of the platforms and to the development of new products and services, driven by the Business Technology Leader
• Analyze metrics to constantly evaluate the effectiveness of the programs and initiatives. Identify opportunities to improve performance (from internal and customers’ perspectives) and develop tactics and tools to monitor and communicate results
• Manage and develop cross-functional teams focusing on key competencies mapped to the success of overall business goals
• Lead financial and budget planning/forecasting, review, recommendations and tracking of key performance indicators
• Conduct business in a consistently high integrity fashion, ‘walking the talk’ and following the spirit, not just the letter, of rules and regulations. Embrace feedback at all levels

Influence, Collaboration & Communication

• Be the Change Catalyst that unifies the sales and marketing teams with a clear vision, empowers initiative and builds confidence in the CGT vision and strategy
• Collaborate with TS marketing leaders to drive synergies and integrated touch points across the GTI portfolio of products and services
• Lead the story telling for the Cell & Gene Therapy goals to internal and external stakeholders, contributing to the broader Global Therapy Innovations mission and vision
• Drive understanding of customer needs/issues, market dynamics and competitive landscape in partnership with regional teams and communicate global trends
• Oversee highly complex projects and provide solutions to problems that positively affect the development of market share objectives, product marketability, and business profitability
• Effectively influence, collaborate, and communicate with internal stakeholders at all levels of the organization, across functions and geographies
• Cultivate successful relationships with key external stakeholders including customers, medical professionals, affiliate organizations,
• Utilize customer, sales force and objective research to assess and improve the effectiveness key processes, programs and support tools

MINIMUM QUALIFICATION REQUIREMENTS

Experience

• Minimum 12 years’ experience leading complex, global marketing organizations in the medical device/pharma/biotech industries with focus on business strategy development and cross-functional leadership
• Demonstrated success launching new and innovative programs and approaches
• A mature understanding and application of the “Maths of Marketing” to effectively analyze, position and define market value
• Experience in cell/gene therapy market is preferred.  Market access is a plus
• Capacity to define and communicate challenges and provide guidance to top management in developing and implementing positive and proactive solutions 

• Knowledge of business, marketing and leadership principles involved in strategic planning, tactical execution, resource allocation, production methods, and coordination of people and resources
• Knowledge of applicable government and regulatory environment

Education

• Bachelor’s degree in business or related required; Master of Science and/or Business degree preferred

Competencies and Skills

• Strategic Mindset / Global Perspective- thinks strategically and broadly with varied viewpoints to effectively implement plans.
• Business Acumen / Customer Focus – understands the market, industry trends, the complex ecosystem, and anticipates and uses customer insights that provide services beyond their expectations.
• Drives for Results / Ensures Accountability – sets aggressive goals, translates strategy into execution, promote a sense of urgency, and persist in the face of challenges and setbacks.
• Drives Engagement (Influencing across functions/regions) – creates a positive and motivating work environment where contributions are visible and valued.
• Builds Teams and Develops Talent – develops diverse, high-performing teams in highly matrixed environments.  Passion to coach, mentor, and motivate.
• Instills Trust - unquestionable integrity, ethics, and character. A role model for the Terumo Core Values.
• Culture/Motivational Fit – can thrive and work in a VUCA environment (volatility, uncertainty, complexity, ambiguity), and willing to travel with flexible work hours driven by global time zones.

ADDITIONAL INFORMATION

Approximately 30% travel to both domestic and international locations with extended work hours.

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

In the typical office environment requirements include: reading, speaking, hearing, close vision, walking, bending, sitting, and occasional lifting up to 20 pounds.

Target Pay Range:  $199,100.00 to $248,800.00  -  Salary to be determined by the education, experience, knowledge, skills, and abilities of the applicant, internal equity, and alignment with market data
Target Bonus on Base:  20.0%

At Terumo Blood and Cell Technologies, we provide competitive total reward offerings that consist of compensation, benefits, recognition, along with a wealth of other well-being, work-life and recognition programs which support in unlocking the potential for you and your family. Included in our expansive list of benefits offerings are multiple group medical, dental and vision plans, a robust wellness program, life insurance and disability coverages, also a variety of voluntary programs such as group accident, hospital indemnity, critical illness, pet insurance and much more. To help you save for retirement, we offer a 401(k) plan with a matching contribution and for work-life balance we have vacation and sick time programs for associates. For us, it’s about protecting the personal welfare of our associates and their families, helping to achieve personal goals and offering those extra touches for convenience, security and overall peace of mind.

• Terumo Blood and Cell Technologies is part of Terumo Group, founded in 1921 and headquartered in Tokyo, Japan.
• In 2019, Terumo Blood and Cell Technologies reached $1 billion in revenue.
• We employ nearly 7,000 associates globally, with global headquarters in Lakewood, CO, U.S., and regional headquarters in Brussels, Buenos Aires, Singapore and Tokyo.
• We manufacture devices, disposable sets and solutions at our facilities in Belgium, India, Japan, Northern Ireland, the U.S. and Vietnam. Our global presence enables us to serve customers in more than 130 countries.
• Our core values help set our direction, guide our actions and keep us true to our corporate mission of contributing to society through healthcare.
  • Respect – Appreciative of others
  • Integrity – Guided by our mission
  • Care – Empathetic to patients
  • Quality – Committed to excellence
  • Creativity – Striving for innovation
• We contribute to the Leukemia and Lymphoma Society (LLS), raising $1.3 million USD since 2007.

We are proud to be an Equal Opportunity Affirmative Action Employer.  All applicants will be afforded equal opportunity without discrimination because of race, color, religion, sex, gender identity or expression, sexual orientation, marital status, order of protection status, national origin or ancestry, citizenship status, age, physical or mental disability unrelated to ability, military status or an unfavorable discharge from military service.

Terumo Blood and Cell Technologies is committed to providing a safe, healthy and secure working environment. Our Colorado campus locations are tobacco-free workplaces, and we maintain a drug-free workplace and perform pre-employment substance abuse testing and detailed background verification.