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Marketing Analyst

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Date: Sep 14, 2021

Location: Buenos Aires, B, AR

Company: Terumo BCT, Inc.

Requisition ID:  28051  


At Terumo Blood and Cell Technologies, our 7,000+ global associates are proud to come to work each day, knowing that what we do impacts the lives of patients around the world.


We make medical devices and related products that are used to collect, separate, manufacture and process various components of blood and cells. With our innovative technologies and service offerings, we touch a patient’s life every second of every day and are committed to continuing to increase the number of patients we serve.


With some of the best and brightest minds in the industry, an unmatched global footprint, comprehensive benefits and a distinct culture, Terumo Blood and Cell Technologies is a great place to work, grow and be part of a team that is focused on making a difference. Consider joining our team and unlock your potential.



Working under Latin America Marketing Management direction, will be responsible of providing strategic thinking, identification of new opportunities, market analysis and execution of marketing projects, tactics and sales tools at local and regional scale for current and future company products in Latin America.



  • Working with a medium degree of independence and under regional Marketing supervision, translates customer needs and problems into product introduction and marketing strategies-tactics. 
  • Working closely with marketing environment:Sales & Market development specialists, and global team.
  • Collects and analyzes competitor information, coordinates and refines marketing and promotional strategies.
  • Provides leadership during product trial and introduction in needed countries.
  • Supports regional product introduction, materials, brochures, and other tools.
  • Supports Sales Reps/Product specialist implementing marketing initiatives for new technologies
  • Provides high level of expertise on products by communicating guidelines and general information to internal and external audiences.
  • Monitors and analyzes indicators of business performance such as Sales vs. Forecast, actual vs. plan selling price, product mix, competitor information, and other relevant marketing data factors.
  • Works closely with the sales organization to successfully support business opportunities, tools, and downstream marketing initiatives in a timely and high-quality manner. 
  • Provides direction and develop communication strategy and the design and implementation of promotion and customer communication materials, including digital approach, to ensure consistency with customer’s needs and according to global and regional marketing strategies and directions.
  • Supports and executes marketing campaigns (digital and traditional) in an efficient and effective manner and ensures that tasks are completed on time.
  • Produces reports required for each campaign execution i.e. budget approval, pre-event reporting, post-event reporting and ensures campaigns are executed within budget and analyzes results.
  • Provides marketing support for local and regional special events and projects assigned by regional management.
  • Support local and regional team on Congresses, exhibitions, branding and merchandising
  • Support regional team coordinating specific training for countries in the region




  • Bachelors degree in Business or similar (Administration, Marketing, Economics)


  • Requires 3 or more years of experience in marketing. 
  • Experience in Biotech, medical, laboratory products, health care industry or blood banking appreciated.
  • Experience in lead nurturing/marketing automation (Eloqua, Pardot, etc) and digital marketing is appreciated


  • Fluent in English, Portuguese is appreciated
  • Relevant knowledge of sales/marketing activities planning and program delivery.
  • Ability to assess customer needs and market trends within the context of product and business capabilities and the ability to translate this assessment into workable strategy.
  • Demonstrated ability to communicate effectively both verbally and in writing.
  • Ability to work effectively and comfortably with physicians and other medical professionals, as well as with all functions and levels within the business organization.
  • Didactic skills: ability to educate salespeople as well as customers (clinicians, blood bankers).
  • Able to present scientific data both at an individual level as well as presenting to an audience.
  • Ability to interact with diverse cultures with an open-minded and respectful perspective
  • In line with Terumo BCT Core Competencies and values
  • Capacity to prioritize and work across multiple projects


  • Ability to proactively identify customer needs and opportunities
  • Results- driven
  • Flexible mentality and creative
  • Entrepreneurial spirit
  • Independent & autonomous
  • Self- motivating
  • Perseverant and respectful


  • Terumo Blood and Cell Technologies is part of Terumo Group, founded in 1921 and headquartered in Tokyo, Japan.
  • In 2019, Terumo Blood and Cell Technologies reached $1 billion in revenue.
  • We employ nearly 7,000 associates globally, with global headquarters in Lakewood, CO, U.S., and regional headquarters in Brussels, Buenos Aires, Singapore and Tokyo.
  • We manufacture devices, disposable sets and solutions at our facilities in Belgium, India, Japan, Northern Ireland, the U.S. and Vietnam. Our global presence enables us to serve customers in more than 130 countries.
  • Our core values help set our direction, guide our actions and keep us true to our corporate mission of contributing to society through healthcare.
    • Respect – Appreciative of others
    • Integrity – Guided by our mission
    • Care – Empathetic to patients
    • Quality – Committed to excellence
    • Creativity – Striving for innovation

Job Segment: Biotech, Medical, Laboratory, Medical Device, Marketing, Healthcare, Science