Regional Marketing Communications Manager EMEA

Job Band:  Job Band 9 (JB9) 
Hiring Manager:  Soria Bendoumia 
Lead Recruiter:  Paulina Piotrowska 
Country:  Belgium 

Our ability to grow, develop new capabilities and serve even more patients around the world depends on associates like you, who are passionate about our mission. Thank you for considering this new opportunity to further unlock your potential.

Job Summary
The EMEA Marketing Communications Manager drives content and engagement, customer experience and brand visibility across multiple channels for the complete portfolio of Terumo Blood and Cell Technologies products and solutions in the EMEA Region (Europe, Middle East and Africa). In alignment with EMEA Marketing and Marcom as well as with Global Marcom, this role is responsible for bridging our global marketing strategy with regional execution by transforming complex clinical and portfolio strategies into compelling, compliant, and actionable campaigns and programs that drive demand, enable sales, and accelerate funnel conversion.  This role works cross-functionally across regional marketing, sales, distributors, market access, medical affairs, legal, regulatory and with our global corporate communications team and digital marketing.

This manager is responsible for developing, executing, and measuring integrated (360°), end-to-end MarCom programs, and campaigns across EMEA for the business, using an omni-channel approach tailored to regional business need and customer segment, with customer experience at the center of everything. This role owns strategy development end-to-end — not only execution — and works cross-functionally across the business, including marketing, sales, distributors, market access, medical affairs, creative team, etc., to bring campaigns to life. This includes working closely with scientific and clinical data and leveraging it within compliant, impactful MarCom content and experiences. The role also builds and enforces scalable MarCom processes and performance data governance, and supports regional event management, congress strategy, and digital MarCom innovation across EMEA.

Essential Duties
•    Design and own integrated, 360° MarCom — connecting digital, content, events, and sales enablement into a coherent campaign flow — translating regional business and product strategy into executed omni-channel programs across EMEA market segments and acting as a strategic advisor to the wider marketing team.
•    Partner with the Global Marketing Communications Managers in the Businesses to ensure alignment with the global strategy.
•    Build a genuine partnership with commercial teams (sales/distributors) to understand market and customer needs first-hand and translate that insight into sharper MarCom strategy and content and share knowledge with the global marcom team.
•    Place customer experience at the center of everything developed — digital content, campaigns, and events alike — ensuring every touchpoint is designed around a coherent, high-quality experience for the end customer.
•    Manage MarCom content, tools, and campaigns for congresses and customer events — virtual, in-person, or hybrid in a completely compliant fashion
•    Identify, build, and manage relationships with Key Opinion Leaders, digital opinion leaders, as well as patient associations; identify and lead opportunities to leverage their voice and credibility within MarCom content.
•    Work with Medical Affairs, Market Access, and Regulatory to leverage scientific and clinical data within MarCom campaigns, translating complex data into clear, compliant, and impactful content and experiences.
•    Ensure all customer-facing MarCom, advertising, promotional, training, and support materials comply with the Customer-facing Material Change Process (CMCP) and brand/messaging consistency standards.
•    Collaborate with Global and Regional Marcom to design and implement scalable MarCom processes and actively identify opportunities to improve team efficiency.
•    Define KPIs for digital campaigns and communications, regularly track performance, and provide insights to inform strategic decision-making. Leverage data to continuously refine tactics and demonstrate campaign ROI.
•    Proactively investigate and pilot new MarCom channels, tools, and technologies to keep the function's capabilities current and competitive, with genuine curiosity about AI — embracing available AI capabilities to develop content, speed up execution, and surface sharper audience and market insights.

Minimum Qualification Requirements
Education
Bachelor’s degree in marketing communications, or digital marketing/media. An equivalent level of education with sufficient experience to successfully perform the essential functions of the job may be considered.
Experience
•    Proven track record in MarCom or digital MarCom (minimum 7 years' experience), in healthcare, medtech or pharma. Experience in MarCom targeting a hospital audience is ideal (neurology, nephrology, or hematology).
•    Proven expertise in running integrated digital campaigns across multiple platforms (social, display, email, web) from concept through execution.
Skills & Competencies: 
•    Demonstrated ability to effectively engage key stakeholders via Strategic storytelling and message translation combined with focused commercial execution.
•    Proficient in content creation and production tools (video editing software, Canva, Eloqua, etc.) to independently develop and execute MarCom assets.
•    Experience briefing and managing agencies and vendors, with a proven ability to drive efficiency, creativity, and accountability.
•    Ability to balance strategic vision with hands-on execution.
•    International experience preferred.
•    Experience translating scientific or clinical content into MarCom.
•    Experience identifying, engaging, and managing relationships with Key Opinion Leaders, healthcare influencers, or patient associations is a plus.
•    Proven experience with earned, owned, and paid media. 
•    Strong verbal and written communication skills for producing quality, compelling content across offline and online channels.
•  In line with Terumo's Core Values:
•    Respect – Appreciative of others
•    Integrity – Guided by our mission
•    Care – Empathetic to patients
•    Quality – Committed to excellence
•    Creativity – Striving for innovation

Additional Requirements
•    Some travel required (approximately 10%).
•    Position based in Zaventem, Belgium.
•    Reporting to the EMEA Manager, Marketing Communications.