Marketing Manager AC & Sterile Solutions

JOB SUMMARY

The Marketing Manager will play a pivotal role in driving business growth through strategic marketing initiatives within the global blood solutions business unit. This position requires a dynamic individual with a deep understanding of the healthcare landscape, proven expertise in marketing, and the ability to collaborate with cross-functional teams. The ideal candidate will be responsible for crafting go-to-market strategies, developing compelling content, enhancing sales capabilities through training, and building meaningful relationships with Key Opinion Leaders (KOLs)

ESSENTIAL DUTIES

Strategic Planning & Business Growth:

• Develop and execute comprehensive marketing plans to drive business growth and achieve revenue targets.
• Conduct market research to identify new opportunities, trends, and competitive landscape insights.
• Define and implement go-to-market strategies for product launches and market penetration.

Content Creation & Management:

• Create high-quality marketing content, including brochures, case studies, white papers, and digital assets, tailored to diverse audiences (clinicians, hospitals, distributors, etc.).
• Oversee digital marketing campaigns, including SEO, email marketing, and social media outreach.
• Collaborate with design teams to ensure consistent and impactful branding across all channels.

Sales Enablement & Training:

• Develop sales training programs and tools to enhance the team's product knowledge and selling skills.
• Provide marketing collateral and resources to support the sales process.
• Partner with sales teams to gather market feedback and optimize marketing strategies accordingly.

Key Opinion Leader (KOL) Engagement:

• Identify, build, and nurture relationships with KOLs and other influential stakeholders in the medical community.
• Facilitate collaborations with KOLs for product endorsements, feedback, and clinical studies.
• Organize and manage KOL-driven events, such as webinars, panels, and workshops.

Performance Analysis & Reporting:

• Track and measure the performance of marketing campaigns, adjusting strategies as needed.
• Report on key metrics, ROI, and overall marketing effectiveness to senior management.
• Maintain compliance with industry regulations and standards in all marketing activities.

MINIMUM QUALIFICATION REQUIREMENTS

• Master’s degree in marketing, Business Administration, or a STEM related field.
• 5+ years of marketing experience, preferably within the medical device or healthcare industry.
• Proven track record of successful product launches and marketing campaign management.
• Nice to have;
  • Multiple language skills
  • Business acumen

OTHER EXPECTATIONS

• Strong analytical and strategic thinking skills.
• Exceptional written and verbal communication skills.
• Proficiency in digital marketing platforms, CRM tools, and data analytics.
• Demonstrated ability to manage multiple projects and meet deadlines in a fast-paced environment.
• Experience with KOL engagement and understanding of healthcare regulations.

ADDITIONAL INFORMATION

• Requires travel (30%+)
• Reports into Marketing Team Leader or Marketing Director EMEA