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Marketing Communications Manager

Date: Dec 5, 2018

Location: Brussels, BE

Company: Terumo BCT, Inc.

Requisition ID:  22461  

 

Join Terumo BCT as we unlock the potential of blood. We are the world leader in blood component technology, delivering products, services and solutions for customers and their patients worldwide. Through collaboration with our customers and a commitment to innovation, we are the only company with the unique combination of apheresis, manual and automated whole blood processing and pathogen reduction technologies coupled with robust technology, innovation and core competencies in therapeutic apheresis, cell collections and cell processing.

 

As the largest medical device manufacturing company headquartered in Colorado, we are home to more than 2,300 associates and our products are in use in more than 125 countries and territories. Our Global footprint includes more than 5,500 associates and partners with regional headquarters in Brussels, Buenos Aires, Singapore and Tokyo.

Marketing Communications Manager

 

 

JOB SUMMARY:  Responsible for developing, executing and measuring marketing and communication strategies, programs and campaigns using omni-channel approach depending on business need and customer segment.  This role will need to understand business area strategies and objectively evaluate and communicate cross-business constraints, requirements, risks and opportunities and execution against measured results. Additionally, this role will support and execute regional corporate communication initiatives, event management and new digital marketing initiatives.

 

 

ESSENTIAL DUTIES

  • Responsible for defining and delivering regional multichannel marketing and communications programs for different market segments based on product/region marketing strategies and in line with company strategy to drive short and long term business objectives.
  • Partner to provide regional inputs to develop global marketing communications materials
  • Collaborate with TBCT Corporate Communications team as well as regional marketing teams to execute PR and thought leadership campaigns to build TBCT brand.
  • End to end development and execution of select EMEA tradeshows and events, in partnership with EMEA trade show manager and local sales and marketing.
  • Drive customer experience and relationships across the customer lifecycle by managing and contributing to the company’s digital presence including website, mobile, social media company pages, blogs and forms, etc.
  • Advise and implement digital communication techniques such as SEO, Google Adwords to support attracting new customers.
  • Develop and execute integrated content marketing  strategies
  • Work cross functionally with TBCT BAs to define and execute co-marketing programs.
  • Prioritize, implement and manage projects in line with business priorities and work cross functionally with various departments to execute.
  • Lead projects of considerable complexity that affect the business, and where errors in judgment and decision making could result in failure to achieve goals critical to market share objectives, product marketability, and business profitability.
  • Ensure corporate and product brand guidelines are used in marketing collateral.
  • Ensure all applicable marketing, advertising, promotional, training and support materials are in line with the Customer facing Material Change Process (CMCP) in order to ensure that these are developed, approved, released and controlled consistently in all languages.
  • Partner with product management and regional marketing teams to translate customer objectives, needs and problems into communication concepts.
  • Provide direction on the design and implementation of customer communication materials to ensure brand and messaging consistency.
  • Create and implement programs to track effectiveness of marketing communications programs
  • Forecast and meets project deadlines. Take the initiative to report on project status; anticipate and alert manager and internal customers of potential project difficulties.

 

 

 

MINIMUM QUALIFICATION REQUIREMENTS

 

Education

Bachelor’s degree in marketing, communications, digital marketing or equivalent of education and experience sufficient to successfully perform the essential functions of the job may be considered.

 

Experience

  • Proven track record in marketing, marketing communications, digital marketing, corporate communications, journalism or related field (Minimum 5 years experience)
  • Relevant global marketing, communication, journalism, digital marketing experience, with at least 2 years in medical device/ healthcare industry
  • Experience in corporate marketing communication environment is preferred

Skills

  • In line with Terumo BCT Core Competencies:

    Ensures Accountability, Collaborates, Customer Focus, Plans and Aligns, Instills Trust

  • A high energy level
  • Demonstrated and effective leadership ability
  • Excellent team work skills
  • Sensitivity to  diverse, global and cross-functional teams  
  • Ability  to work independently and flexibly 
  • Expertise in customer insights and branding
  • Knowledge of integrated marketing communication strategic development and campaign execution
  • Knowledge of healthcare or medical device industry
  • Proven analytical thinking skills and the ability to solve problems
  • Strong verbal communication skills
  • Written communication skills for producing quality and compelling content –offline/online content
  • Knowledge of and ability to execute existing and emerging digital marketing platforms
  • Organizational skills with ability to deliver a high volume of quality work
  • Demonstrated project management skills
  • Capacity to prioritize and work across multiple projects
  • Demonstrated IT skills including Microsoft office applications and interfaces
  • Ability to do strategic storytelling leveraging Microsoft Power Point
  • Innovative – develops new ideas through collaboration and execute on creative ideas
  • Ability to understand scientific facts and package them into a cohesive communication model for customers and sales personnel

-Or-

An equivalent competency level acquired through a variation of these qualifications may be considered.

 

Additional Requirements

Some travel required

Position based in Belgium – EMEA

Reporting to the Senior Manager Global Marketing Communications

Join Terumo BCT as we Unlock the potential of blood.

 

As we strive to make even safer, higher-quality transfusions available to more people, we can unlock the potential of blood and cell therapies. We can help our customers bring even more treatment options to patients through advanced blood therapies. We can support researchers in developing cellular therapies that may fundamentally improve health care. Terumo BCT is guided by our customers' needs, aspirations and ongoing drive to improve efficiency and patient outcomes.

 

Each associate has a positive impact on our future and the lives of the patients we ultimately serve.


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