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Sr Manager, Regional Marketing - CTT

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Date: Sep 20, 2022

Location: Lakewood, CO, US

Company: Terumo BCT, Inc.

Requisition ID:  29635  


At Terumo Blood and Cell Technologies, our 7,000+ global associates proud to come to work each day, knowing that what we do impacts the lives of patients around the world.


We make medical devices and related products that are used to collect, separate, manufacture and process various components of blood and cells. With our innovative technologies and service offerings, we touch a patient’s life every second of every day and are committed to continuing to increase the number of patients we serve.


With some of the best and brightest minds in the industry, an unmatched global footprint, comprehensive benefits and a distinct culture, Terumo Blood and Cell Technologies is a great place to work, grow and be part of a team that is focused on making a difference. Consider joining our team and unlock your potential. 

JOB TITLE: Sr Manager, Regional Marketing, Cell Therapy Solutions



The Senior Manager, Regional Marketing, will play a key role in the organization serving both internal and external customers.  Working without significant direction, this high profile role encompasses a number of responsibilities including supporting the strategic planning processes for the NA Cellular Therapy business unit; leading market situation analysis, segmentation and targeting, product launch, sales training, forecasting, and enabling sales funnel velocity through ideal customer/prospect experiences; partnering with a cross-functional team of product marketing, sales excellence, regulatory, medical affairs, and sales. This role is a key connection point between internal resources and local sales to coordinate insights and solutions towards commercial success. The role requires a big picture strategic thinker with strong analytical and communication skills to deliver on customer value while still maintaining the comfort-level to dig into the details, as needed.  The incumbent must have the confidence and scientific credibility to act as a thought partner for senior executives and to interact with external medical, scientific and industry leaders and market analysts.



  • Supports the annual planning process and leads the development and execution of mid to long-term strategy via market assessments and marketing research, financial analysis, communications strategy, sales training, and launch planning
  • Builds credible strategies through strong critical thinking to achieve the desired vision and commercial outcome despite incomplete or ambiguous information.  Demonstrated analytical thinking skills and the ability to solve problems and develops programs with creativity and good judgment.
  • Leads activities to acquire, evaluate, store, and disseminate business intelligence, including VOC market research, market trends, competitive intelligence, and academic and business literature.
  • Can identify and build relationships to execute programs with subject matter experts.
  • Can support potential sales opportunities and engage with sophisticated prospects by championing customer requirements and providing market intelligence. Protects company value by appropriately handling confidential information. 
  • Assess and integrates customer needs and market trends. Translates these into effective marketing strategies, pricing recommendations and value propositions as well as upstream strategic insights to partners.
  • Cultivates strong cross functional relationships and collaborates with key functions (including R&D, new business development, regulatory, clinical, operations, geographic and corporate marketing, and sales).
  • Ongoing and significant contact with industry leaders, customers and other medical professionals in the field, representatives of professional organizations with whom the business is affiliated, and executive/management levels within the business.
  • Extensive knowledge of assigned product applications, therapies, and the markets in which they are used.






Master’s/ PhD degree in life science area and MBA highly preferred.  E

Bachelor’s degree of Biotechnology/ life science-related major is a must.



Minimum 7 years’ experience with 3-5 years’ experience in the life sciences/ cell and gene therapy industry required.

Minimum of 3 years’ experience in at least one of the following areas: marketing, sales, technical sales, scientist



  • Has in-depth knowledge of bioprocessing applications, R&D, and manufacturing processes, particularly in cell and gene therapy and biologics.
  • Proficient in understanding, analyzing, and summarizing complex technical, market and research data.
  • Demonstrated leadership and managerial skill in functional alignment and influence.
  • Excellent analytical and critical thinking skills.  Relies on extensive analysis, modeling, valuation, and interpretation to make sound, forward-thinking recommendations.
  • Established track record of adding or creating value in a strategic context. 
  • Proven experience with strategic planning process, including market and environmental analysis, opportunity assessment, plan development, execution, measurement, and adjustment.
  • Able to assess risk and benefit and recommend risk as appropriate. Makes inferential leaps in thinking to reach a solution despite incomplete or ambiguous information.
  • Demonstrated working knowledge with a phase-gate product development process, product lifecycle or end-to-end product management, including developing new products through phase-out process.
  • Advanced knowledge of marketing techniques such as VOC needs analysis, value creation, product positioning, and marketplace dynamics as they relate to product, price, and promotion.
  • Experience working in the context of a large, complex, global organization with minimal supervision. 
  • Knowledge and use of relevant PC software applications and skills to use them effectively.
  • Demonstrated ability to communicate effectively both verbally and in writing.


An equivalent competency level acquired through a variation of these qualifications may be considered.



Typical Office Environment requirements include: reading, speaking, hearing, close vision, walking, bending, sitting, and occasional lifting up to 20 pounds.


The physical demands described here are representative of those that must be met by an associate to successfully perform the essential duties of this job.  Reasonable accommodations may be made to enable individuals with disabilities to perform the essential duties.


Additional Physical Requirements

Requires between 50-60% travel.




Target Pay Range:  $154,400.00 to $193,000.00  -  Salary to be determined by the education, experience, knowledge, skills, and abilities of the applicant, internal equity, and alignment with market data
Target Bonus on Base:  20.0%


At Terumo Blood and Cell Technologies, we provide competitive total reward offerings that consist of compensation, benefits, recognition, along with a wealth of other well-being, work-life and recognition programs which support in unlocking the potential for you and your family. Included in our expansive list of benefits offerings are multiple group medical, dental and vision plans, a robust wellness program, life insurance and disability coverages, also a variety of voluntary programs such as group accident, hospital indemnity, critical illness, pet insurance and much more. To help you save for retirement, we offer a 401(k) plan with a matching contribution and for work-life balance we have vacation and sick time programs for associates. For us, it’s about protecting the personal welfare of our associates and their families, helping to achieve personal goals and offering those extra touches for convenience, security and overall peace of mind.


  • Terumo Blood and Cell Technologies is part of Terumo Group, founded in 1921 and headquartered in Tokyo, Japan.
  • In 2019, Terumo Blood and Cell Technologies reached $1 billion in revenue.
  • We employ nearly 7,000 associates globally, with global headquarters in Lakewood, CO, U.S., and regional headquarters in Brussels, Buenos Aires, Singapore and Tokyo.
  • We manufacture devices, disposable sets and solutions at our facilities in Belgium, India, Japan, Northern Ireland, the U.S. and Vietnam. Our global presence enables us to serve customers in more than 130 countries.
  • Our core values help set our direction, guide our actions and keep us true to our corporate mission of contributing to society through healthcare.
    • Respect – Appreciative of others
    • Integrity – Guided by our mission
    • Care – Empathetic to patients
    • Quality – Committed to excellence
    • Creativity – Striving for innovation
  • We contribute to the Leukemia and Lymphoma Society (LLS), raising $1.3 million USD since 2007.


We are proud to be an Equal Opportunity Affirmative Action Employer.  All applicants will be afforded equal opportunity without discrimination because of race, color, religion, sex, gender identity or expression, sexual orientation, marital status, order of protection status, national origin or ancestry, citizenship status, age, physical or mental disability unrelated to ability, military status or an unfavorable discharge from military service.


Terumo Blood and Cell Technologies is committed to providing a safe, healthy and secure working environment. Our Colorado campus locations are tobacco-free workplaces and we maintain a drug-free workplace and perform pre-employment substance abuse testing and detailed background verification. Absent accommodation permitted by applicable law, as a condition of employment with Terumo Blood and Cell Technologies in the United States you must be fully COVID-19 vaccinated and provide valid proof of vaccination to the company.

Nearest Major Market: Denver

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