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Global CRM Manager, Sales Enablement

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Date: Jan 5, 2023

Location: Lakewood, US

Company: Terumo BCT, Inc.

Requisition ID:  30443  


At Terumo Blood and Cell Technologies, our 7,000+ global associates proud to come to work each day, knowing that what we do impacts the lives of patients around the world.


We make medical devices and related products that are used to collect, separate, manufacture and process various components of blood and cells. With our innovative technologies and service offerings, we touch a patient’s life every second of every day and are committed to continuing to increase the number of patients we serve.


With some of the best and brightest minds in the industry, an unmatched global footprint, comprehensive benefits and a distinct culture, Terumo Blood and Cell Technologies is a great place to work, grow and be part of a team that is focused on making a difference. Consider joining our team and unlock your potential. 

JOB TITLE: Global CRM Manager, Sales Enablement



The Global Customer Relationship Manager (CRM) main responsibility is the deployment, development, maintenance, administration, and optimization of the platform.

He or she will do this by owning, maintaining, updating and management of execution towards the global roadmap which supports and enables commercial operations in realizing company strategic imperatives.    


Working across the organization, the candidate will be the global product owner directing ITS on development efforts and prioritizing CRM tickets.  The candidate must have a working knowledge of business processes employed in Marketing, Sales, Customer Support and other functions using the CRM platform as well as a good understanding of corresponding systems. Working knowledge of IT systems, databases and the backend data sources available to the end user through a CRM.


This position will support the Latin America and North America sales organization with Salesforce training and end user support. 



  • Collaborates with the 5 regions and business areas to assess, prioritize, and share best practices between regions and to drive consistent use that reflects a global process when appropriate.
  • Establishes and leads cross-functional governance council to prioritize, ensure alignment and unite different users around a common platform.
  • Works with the IT Salesforce team as the Product Owner in the AGILE process. This includes attending Pre-Sprint planning, Sprint Planning and Daily Stand-up meetings to help prioritize epics/stories, clarify requirements and provide communication to all stakeholders impacted by the changes to the system.
  • Has a cross-functional role to ensure user requests for enhancements/defects are properly prioritized and effectively communicates to all stakeholders gaining input and alignment.  Effective communication with requestors and stakeholders is a key to the success of this function
  • Is the subject matter expert and trainer for helping teams to manage the business through development of reports and other tools, with a focus on North and Latin America but global representative as needed. Examples include pipeline, open quotes, new opportunities, recent activities, maintaining contacts and meeting notes and properly communicating tips and tricks.
  • Works with Master Data, Customer Support & Sales Operations to ensure that the data that is in SAP is correctly reflected in Salesforce. Must have a complete understanding of SAP master data and the alignments of data to make correct decisions in Salesforce design.
  • Has an expert level knowledge of what is available from as well as from other vendors using the Salesforce platform to meet those needs. (examples are Reference Edge, Cliq Tools Survey system for Customer Support, Service Max, Addition of Controlled publications for Legal/regulatory team, Showpad, Highspot training application)
  • Works with internal stakeholders to identify how Salesforce can support their needs and address gaps in their processes. Including, but not limited to Regional Sales teams, Marketing functions, Regulatory and Quality. Develops potential solutions based on business/regional needs that can be developed into CRM applications.
  • Working with regional analysts/support, ensures global consistency with training, adoption and use.
  • Partner with business process owners to create training that addresses behavioral, workflow and technical changes.
  • Holds regular calls with the vendor representative and our IT representative to ensure that we are current with the platform and understand our options.  Communicates to internal stakeholders effectively to ensure awareness and supporting decision making
  • Works with Learning and Development (L&D) as the content expert to develop on-line training curriculum. Works with Regional Trainers to ensure their competence to train and support users in their regions.
  • Provides updates on Salesforce changes and Tips on Use by email, Chatter and in live meetings to drive better utilization and understanding.
  • Updates and maintains the FAQ TBCT Salesforce Support Site – ensuring that end users have a reference that assists them in using Salesforce effectively.
  • Track correct use of according to global guidelines, by monitoring and regular feedback to users and senior management. Explore, propose ideas to increase user adoption.
  • Completes User Testing on enhancements and changes made to the CRM to ensure that the changes made meet the established requirements
  • Provides demonstrations or sets up/attends a demonstration of Salesforce functionality to key stakeholders when changes are made to ensure the changes meet their needs/requirements




Bachelor’s degree. Equivalent of education and experience sufficient to successfully perform the essential functions of the job may be considered.



  • Experience of 8 years in a similar role preferably in a healthcare industry, at least 3 years working with sales and/or marketing teams. Experience in Sales and Marketing with customer focus is preferred.
  • Demonstrated knowledge and experience with Management Systems (ERP, CRM’s …)



  • Demonstrated knowledge of project management disciplines, methodologies and tools
  • Demonstrated ability to effectively lead and manage multiple projects and project teams
  • Effective communication and presentation skills
  • Analytical skills, efficient and focused on the goal
  • Strong process oriented in compliance with company processes
  • Excellent problem-solving skills
  • Excellent communication skills and the ability to use “positive language”
  • Understand markets dynamics and trends, customer and sales needs
  • Experience with CRM system (ideally certified subject matter expert)  
  • Excellent knowledge of MS Office Skills (Word, Excel, PowerPoint, Outlook) and ERP systems (ideally SAP)
  • Eagerness to constantly learn and explore better ways of working
  • Excellent Team player in a multicultural environment
  • Tenacity / Ownership / Adaptability / Flexibility / Proactive
  • Demonstrated organizational, prioritization, and time management skills
  • International work experience preferable with US based company
  • Be a consistent and engaged performer
  • Team player

In line with Terumo BCT core competencies
(Ensures Accountability, Instills Trust, Customer Focus, Collaborates and Plans & Aligns)


  • Travel frequency 10% (US, Latin America and global at times)


Target Pay Range:  $89,200.00 to $111,500.00  -  Salary to be determined by the education, experience, knowledge, skills, and abilities of the applicant, internal equity, and alignment with market data
Target Bonus on Base:  10.0%


At Terumo Blood and Cell Technologies, we provide competitive total reward offerings that consist of compensation, benefits, recognition, along with a wealth of other well-being, work-life and recognition programs which support in unlocking the potential for you and your family. Included in our expansive list of benefits offerings are multiple group medical, dental and vision plans, a robust wellness program, life insurance and disability coverages, also a variety of voluntary programs such as group accident, hospital indemnity, critical illness, pet insurance and much more. To help you save for retirement, we offer a 401(k) plan with a matching contribution and for work-life balance we have vacation and sick time programs for associates. For us, it’s about protecting the personal welfare of our associates and their families, helping to achieve personal goals and offering those extra touches for convenience, security and overall peace of mind.


  • Terumo Blood and Cell Technologies is part of Terumo Group, founded in 1921 and headquartered in Tokyo, Japan.
  • In 2019, Terumo Blood and Cell Technologies reached $1 billion in revenue.
  • We employ nearly 7,000 associates globally, with global headquarters in Lakewood, CO, U.S., and regional headquarters in Brussels, Buenos Aires, Singapore and Tokyo.
  • We manufacture devices, disposable sets and solutions at our facilities in Belgium, India, Japan, Northern Ireland, the U.S. and Vietnam. Our global presence enables us to serve customers in more than 130 countries.
  • Our core values help set our direction, guide our actions and keep us true to our corporate mission of contributing to society through healthcare.
    • Respect – Appreciative of others
    • Integrity – Guided by our mission
    • Care – Empathetic to patients
    • Quality – Committed to excellence
    • Creativity – Striving for innovation
  • We contribute to the Leukemia and Lymphoma Society (LLS), raising $1.3 million USD since 2007.


We are proud to be an Equal Opportunity Affirmative Action Employer.  All applicants will be afforded equal opportunity without discrimination because of race, color, religion, sex, gender identity or expression, sexual orientation, marital status, order of protection status, national origin or ancestry, citizenship status, age, physical or mental disability unrelated to ability, military status or an unfavorable discharge from military service.


Terumo Blood and Cell Technologies is committed to providing a safe, healthy and secure working environment. Our Colorado campus locations are tobacco-free workplaces and we maintain a drug-free workplace and perform pre-employment substance abuse testing and detailed background verification. Absent accommodation permitted by applicable law, as a condition of employment with Terumo Blood and Cell Technologies in the United States you must be fully COVID-19 vaccinated and provide valid proof of vaccination to the company.

Nearest Major Market: Los Angeles

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