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Director, Global Marketing (Cell Therapy Technologies)

Date: Feb 18, 2019

Location: Lakewood, CO, US

Company: Terumo BCT, Inc.

Requisition ID:  21281  


Provides key leadership, vision and management in the areas of tactical and strategic marketing. The position is responsible for the development and delivery of the strategic planning, 4 P’s management, market research, product management, new product development and scientific marketing considering the full continuum of care in the cell and gene therapy market.  The function maintains a critical linkage and partnership with internal stakeholder including regional sales and marketing, , research & development, operations, finance, regulatory affairs, and quality.  The position engages with and manages needs of key external stakeholders including customer groups, associations, providers, payers, policy makers, and regulators.  Responsibilities handled independently with minimal direction while exercising considerable judgment in determining the objectives and strategies that will meet company objectives.  The position reports to the Vice President of Cell Therapy Technologies.




  • Provide vision, direction and leadership to the Cell Therapy Technologies Marketing team. Create energy and momentum within the team and with all internal and external stakeholders. 
  • Develop and implement strategies to drive growth in both developed and emerging markets across the care continuum for cell and gene therapy, including potential to address needs with adjacent markets and white space opportunities
  • Drive insights and needs assessment for our customer’s key stakeholders (regulators, payors, policy makers) to increase market access and influence standards in manufacturing and delivering cell and gene therapy products.
  • Analyze metrics to constantly evaluate the effectiveness of the programs and initiatives. Identify opportunities to improve performance (from internal and customers’ perspectives) and develop tactics and tools to monitor and communicate results.
  • Manage and develop team focusing on key competencies mapped to the success of overall business goals.
  • Financial and budget planning/forecasting, review, recommendations and tracking of key performance indicators.
  • Drive lead creation efforts within existing market segmentation and new market opportunities.
  • Work with regional sales and marketing leaders in development and refinement of promotional pricing strategies and sales tools.



  • Drive understanding of customer needs/issues, market dynamics and competitive landscape in partnership with regional teams and communicate global trends.
  • Ensure seamless communication and collaboration across functions and geographies
  • Interface regularly with internal and regional customer interfacing groups to solicit feedback and identify opportunities for improvement.
  • Build relationships with current and future customers providing high level targeted solutions for current and future development opportunities.
  • Maintain contacts involving significant responsibility with customers and other medical professionals, representatives of professional organizations with whom the business is affiliated, and professional/management levels within the business. 
  • Evaluate communication, documentation programs, and support tools for effectiveness through customer and sales force feedback as well as objective research.




Knowledge necessary to perform in this position is generally acquired through a bachelor’s degree in Business Administration or related field.  MBA preferred. 



Minimum of 12 years of management experience with specific focus on business strategy development, marketing and cross-functional leadership.  Experience in cell/gene therapy market is preferred.  Market access is a plus.



  • Requires demonstrated experience in planning, budgeting, and managing departmental resources to deliver short and long-term business goals. Strong financial acumen.
  • Demonstrated experience with diverse marketing frameworks, tools, and processes
  • Demonstrated positive and effective management and leadership skills, including coaching and development of first and second level managers. Emotional intelligence to manage team energy and create an environment that promotes high productivity. Maintains a constructive and composed focus in facing and overcoming touchy situations.
  • Ability to interpret business’s goals and develop the business’s strategies and tactics to achieve them.
  • Results oriented and focused to assess customer needs and market trends within the context of product and business capabilities and translate assessment into workable strategy.
  • Cross-group collaboration skills to work across groups by setting mutual goals, ensuring clarity of goals, and working together in ways which enhance business effectiveness.
  • Communicates effectively both verbally and in writing to multiple levels both internally and externally to the organization including professional and creative presentation skills. Models open and honest communication.
  • Sound personal judgment and applications of creative solutions to solve problems effectively and efficiently. Demonstrated ability to lead others in problem solving and program development that demonstrates creativity and good judgment. Ability to build partnerships and work across functional and regional boundaries to quickly engage the most knowledgeable people in solving customer issues.
  • Effective negotiating and conflict management skills. Logical and strategic thought processes. Quick intelligence, logical and able to process information and learn quickly.
  • Excellent interpersonal and cross-cultural skills and behaviors.
  • Proven success to develop people and build high-performing, engaged, motivated teams willing to do whatever it takes to meet customers’ needs.
  • Ability to motivate diverse groups of managers (peers and other non-direct reports) with competing priorities and direction to work together toward common goals.
  • Strong, experienced leader with energy and passion for customer service. Creates a shared purpose for organization and inspires other to work toward it.
  • Good organizational skills and ability to prioritize. Ability to handle multiple simultaneous tasks/projects with limited direction.
  • Demonstrated initiative and self-motivation in identifying opportunities and driving continuous improvement.
  • Willing to take risks and make tough decisions without complete information and assume responsibility for results.
  • High positive energy – confident in own abilities and those of the team to deliver results.
  • Seeks feedback and accepts ownership for actions and decisions.
  • Focused on right outcome for BCT and customer, without regard for who receives credit for success. Freely recognizes contributions of others, within the outside of team.
  • Life-long learner willing to take classes, read, and utilize resources within and outside company to develop new skills.
  • Aligned with organizational values and willing to assume best intentions, look for win-win outcomes, focus on fixing problems instead of blaming people, and confront issues directly.
  • Second language a plus.



Approximately 40-50% travel to both domestic and international locations with extended work hours.



  • The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job.
  • In the typical office environment requirements include: reading, speaking, hearing, close vision, walking, bending, sitting, and occasional lifting up to 20 pounds.
  • Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.


We are proud to be an Equal Opportunity Affirmative Action Employer.  All applicants will be afforded equal opportunity without discrimination because of race, color, religion, sex, gender identity or expression, sexual orientation, marital status, order of protection status, national origin or ancestry, citizenship status, age, physical or mental disability unrelated to ability, military status or an unfavorable discharge from military service.


We maintain a drug-free workplace and perform pre-employment substance abuse testing and background verification checks.  As of January 1, 2017 the Terumo BCT Lakewood, Colorado location will be a tobacco-free workplace. For more information about Terumo BCT, visit our website

Join Terumo BCT as we unlock the potential of blood. We are a global leader in blood component and cellular technologies, and the only company with the unique combination of apheresis collections, manual and automated whole blood processing, and pathogen reduction coupled with leading technologies in therapeutic apheresis and cell processing. We believe in the potential of blood to do even more for patients than it does today. This belief inspires our innovation and strengthens our collaboration with customers.


As the largest medical device manufacturing company headquartered in Colorado, we are home to more than 2,300 associates and our products are in use in more than 125 countries and territories. Our Global footprint includes more than 5,500 associates and partners with regional headquarters in Brussels, Buenos Aires, Singapore and Tokyo.


Our company has almost $1B in annual revenues and has been voted and recognized as:

  • Largest corporate sponsor in Rocky Mountain Region for Leukemia and Lymphoma Society (LLS)
  • Winner of the Association for Talent Development (ATD) BEST Award for providing exceptional employee learning and talent development (2011 & 2012)
  • One of Colorado’s Healthiest Employers by Denver Business Journal (2014 & 2015)
  • Recipient of the Way to Go Employer award through the Denver Regional Council of Governments (DRCOG) 2015


Our award-winning culture embraces:

  • Leading technology through innovation and R&D
  • Wellness programs
  • Commitment to quality
  • An environment that values, respects and rewards your individual contributions
  • A philosophy of intentional growth and responsiveness to world health issues


Click Here to see what our associates have to say about our culture.


Each associate has a positive impact on our future by:

  • Connecting to the lives of the patients we ultimately serve
  • Growing through professional and leadership development activities
  • Sharing company success through incentive plans


If you are the best at what you do and want to do work that is changing the delivery of healthcare globally, we invite you to work with us now to see how we can unlock your potential.

Nearest Major Market: Denver

Job Segment: Medical, Manager, Marketing MBA, Product Development, Healthcare, Marketing, Management, Research