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Associate Marketing Manager - North America

Date: Apr 19, 2019

Location: Lakewood, CO, US

Company: Terumo BCT, Inc.

Requisition ID:  23211  


Works under supervision, provides management in the areas of product direction and objectives, supports marketing strategies, sales tools, and problem resolution for assigned product lines.  Supports business area team including global product, scientific and regional marketing, sales, clinical support, regulatory, localization and corporate marketing services.



  • Duties involve product line management support and projects of moderate complexity, which may have a significant financial impact on the product line.
  • Under direction, coordinates the design and implementation of marketing initiatives and communication materials to ensure consistency with customers’ needs and the system selling approach at global and regional levels. 
  • Assists customers and sales associates through the provision of sales training, clinical in-service assistance, and marketing programs. 
  • Under direction, manages assigned product lines including awareness of product inventory, manufacturing or quality problems, and application issues. 
  • Provides expertise on the assigned products by communicating strategies, direction, or general information.  Maintains a close working relationship with various departments of the company to develop a fluid exchange of planning, forecasting, and marketing information with other functions including product and document availability
  • Under direction, establishes and achieves sales and market share goals for assigned products by monitoring and analyzing indicators of business performance such as  sales vs. forecast (units, revenue, gross profit), actual vs. plan selling price, product mix, disposables utilization, competitor information, and other relevant marketing factors.
  • Under direction, supports business plans and market analysis for new products or product enhancements to assure proper positioning and strategies.  Coordinates pre-launch, launch and post-launch activities.  Works with corporate marketing communications to track effectiveness of programs.
  • Collects and analyzes primary and secondary marketing research to analyze customer needs, competitor information and tracks sales.  Develops and refines marketing, promotional, and pricing strategies.
  • Analyzes and resolves problems. 
  • Works closely with the sales organization and regional marketing managers to successfully identify business opportunities, support tools, and new marketing programs in a timely and high quality manner.
  • Supports activities to acquire and evaluate business intelligence including VOC market research, market reports, industry conferences, competitive intelligence, and academic and business literature to support strategic marketing efforts.
  • Organizes and executes educational events and programs, internal meetings, and customer panels.





Bachelor’s degree or, equivalent of education and experience sufficient to successfully perform the essential functions of the job may be considered. 



Minimum 2 years experience, preferably in the area of marketing and/or sales.



  • Knowledge of assigned product applications, therapies, and the markets in which they are used. 
  • Knowledge of sales/marketing strategic planning and program delivery.
  • Demonstrated analytical thinking skills and the ability to solve problems and develop programs with creativity and good judgment.
  • Demonstrated ability to navigate matrix organization complexity and execute programs and projects
  • Working knowledge of domestic market and global marketing strategy.
  • Ability to assess customer needs and market trends within the context of product and business capabilities and the ability to translate this assessment into workable strategy.
  • Ability to work effectively and comfortably with physicians and other medical professionals, as well as with all functions and levels within the business organization.
  • Requires an understanding of marketplace dynamics as they relate to product, price, promotion and distribution.
  • Knowledge and use of relevant PC software applications and skills to use them effectively.
  • Demonstrated ability to communicate effectively both verbally and in writing.


We are proud to be an Equal Opportunity Affirmative Action Employer.  All applicants will be afforded equal opportunity without discrimination because of race, color, religion, sex, gender identity or expression, sexual orientation, marital status, order of protection status, national origin or ancestry, citizenship status, age, physical or mental disability unrelated to ability, military status or an unfavorable discharge from military service.


Terumo BCT is committed to providing a safe and secure working environment.  We maintain a drug-free workplace and perform pre-employment substance abuse testing and detailed background verification checks.  To this end, all employment offers for positions in the U.S. are conditional upon successful completion of Terumo BCT's pre-employment screening process.  As of January 1, 2017 the Terumo BCT Lakewood, Colorado location will be a tobacco-free workplace. For more information about Terumo BCT, visit our website

Join Terumo BCT as we unlock the potential of blood. We are a global leader in blood component and cellular technologies, and the only company with the unique combination of apheresis collections, manual and automated whole blood processing, and pathogen reduction coupled with leading technologies in therapeutic apheresis and cell processing. We believe in the potential of blood to do even more for patients than it does today. This belief inspires our innovation and strengthens our collaboration with customers.


As the largest medical device manufacturing company headquartered in Colorado, we are home to more than 2,300 associates and our products are in use in more than 125 countries and territories. Our Global footprint includes more than 5,500 associates and partners with regional headquarters in Brussels, Buenos Aires, Singapore and Tokyo.


Our company has almost $1B in annual revenues and has been voted and recognized as:

  • Largest corporate sponsor in Rocky Mountain Region for Leukemia and Lymphoma Society (LLS)
  • Winner of the Association for Talent Development (ATD) BEST Award for providing exceptional employee learning and talent development (2011 & 2012)
  • One of Colorado’s Healthiest Employers by Denver Business Journal (2014 & 2015)
  • Recipient of the Way to Go Employer award through the Denver Regional Council of Governments (DRCOG) 2015


Our award-winning culture embraces:

  • Leading technology through innovation and R&D
  • Wellness programs
  • Commitment to quality
  • An environment that values, respects and rewards your individual contributions
  • A philosophy of intentional growth and responsiveness to world health issues


Click Here to see what our associates have to say about our culture.


Each associate has a positive impact on our future by:

  • Connecting to the lives of the patients we ultimately serve
  • Growing through professional and leadership development activities
  • Sharing company success through incentive plans


If you are the best at what you do and want to do work that is changing the delivery of healthcare globally, we invite you to work with us now to see how we can unlock your potential.

Nearest Major Market: Denver

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